Tatyane Ribeiro

Coordenadora de Marketing Digital e Supervisora Comercial | Grupo Inteegra (Delva Education) Atuo como responsável pela coordenação das estratégias de Marketing Digital do Grupo Inteegra, liderando campanhas de tráfego pago, gestão de redes sociais, automação de marketing e CRM, com foco em geração de leads qualificados e fortalecimento da presença digital da marca. Paralelamente, exerço a função de Supervisora Comercial, orientando a equipe de vendas, implementando processos de qualificação de leads, funil de vendas e estratégias de conversão. Tenho como principais resultados: ✅ Desenvolvimento de campanhas integradas com foco em performance; ✅ Estruturação de fluxos automatizados de relacionamento com clientes; ✅ Treinamento e gestão da equipe comercial; ✅ Acompanhamento de métricas de vendas e marketing, com foco em crescimento sustentável. Atuo na intersecção entre marketing e vendas, otimizando a jornada do cliente, promovendo experiências de valor e impulsionando os resultados comerciais da empresa.

• Management and leadership of a multidisciplinary team comprised of social media professionals, copywriters, designers and web designers, coordinating demands and executing campaigns aligned with digital strategic planning. • Development of strategies for content distribution and management of paid media campaigns, focusing on customer growth and engagement. • Media negotiation, preparation and control of results reports, offering insights for continuous optimization of actions and increased ROI. • Management of the group's social networks: Dental Guru, Delva Education, Rede Partners and Inclua Odonto.

• Planning and execution of marketing and communication campaigns aimed at promoting agricultural products and strengthening the brand in the market. • Supervising the creation of visual materials such as brochures and catalogs, aligning design and content to better present products and services. • Active participation in agricultural events and organizing stands at agricultural fairs to increase brand visibility and generate new business opportunities. • Development of digital campaigns for social networks, competitor analysis and market research to identify new sales channels and growth strategies.

• Coordination of digital campaigns for various channels (website, blog, emails and social networks), ensuring the uniformity and consistency of the brand identity in all communications. • Monitoring metrics such as ROI and KPIs, with development and control of campaign budgets to ensure the profitability of marketing actions. • Creation and execution of campaigns to increase engagement and sales forecasts, using data analysis tools to identify trends and market opportunities. • Competitive analysis and market research to anticipate trends, adjust strategies and promote the digital growth of the brand.

• Development and implementation of strategies for launching information products, focusing on maximizing conversion and reach through digital marketing campaigns. • Management of the Hotmart platform, from product configuration to affiliate support, creating graphic materials and providing guidance to optimize product promotion. • Production of videos for Reels and TikTok, applying visual storytelling and copywriting techniques to increase engagement and reach on social media. • ​​Work as a web designer, developing functional and attractive layouts for sales pages and websites, improving the user experience and campaign performance.

• Led digital operations for clients such as CC Plus, Flair magazine and Narrative Summit, defining communication strategies and managing campaigns with a multidisciplinary team. • Developed customized proposals for acquiring new clients, including UNICEF, with strategic design of the GenUnlimited Egypt project and planning of annual digital campaigns. • Prepared performance reports and analyzed KPIs for continuous optimization of campaigns, ensuring delivery of superior results and alignment with client objectives. • Managed relationships with stakeholders and coordinated branding strategies to strengthen digital presence and capture new business opportunities.

• Responsible for creating and executing digital campaigns for Flair Magazine, including developing content calendars and managing advertising campaigns on Facebook and Instagram. • Coordinating photographers and videographers for visual productions and event coverage, ensuring content is consistent with the brand identity and engagement goals are met. • Negotiating and managing partnerships with influencers, resulting in organic growth of 104% in six months through strategic engagement actions and co-created campaigns. • Monitoring metrics and preparing monthly reports, identifying opportunities for optimization and implementing continuous improvements to content and advertising strategies.

• Responsible for creating and leading the startup SINA, connecting tourists to female guides and services to ensure safety. • Expertise in developing the SINA prototype, including awareness campaigns on social media to attract tourists. • Solid knowledge in analyzing the international tourism sector, focusing on the behavior of tourists and service providers. • Development of a team of Social Media Manager, Partnership Manager, Financial Manager and Events Manager to boost SINA. • Proven experience in actively participating in hackathons and startup summits in Cairo and Alexandria, strengthening the network of contacts. • Selected for mentoring at USAID: Women Entrepreneur Network (WEN), receiving strategic guidance for SINA's growth. • Expertise in researching and managing tourist guide registration, ensuring quality and safety in the services provided to clients. • Responsible for comprehensive client monitoring, from prospecting to post-service, ensuring total satisfaction. • Team management, with a focus on training and strategic alignment to ensure operational excellence and engagement.

• Creation and execution of content calendars for social media, with a focus on increasing brand visibility and engagement, using organic growth strategies and paid campaigns on Facebook and Instagram. • Creation and monitoring of targeted ads, optimizing results through performance analysis and monthly reports. • Coverage of live events and guidance of lawyers in the production of relevant content aligned with brand guidelines, expanding the reach of legal communications. • Development of engagement strategies to build target audience loyalty and strengthen the organization's digital presence.

• Conducting market research and benchmarking, focusing on identifying trends and defining marketing strategies aimed at the target audience. • Creating strategic content for the company's website, helping to adapt to the new design and improving the user experience. • Contributing to the development of digital marketing plans and supporting the implementation of integrated communication actions to strengthen the brand's presence in the Egyptian market.

• Participation in the marketing of educational exchange programs, developing trade marketing actions to promote services and maximize sales conversion. • Conducting commercial audits in several units, ensuring process compliance and application of operational standards established by the company. • Active participation in training and qualifications, standing out as one of the five best global consultants at EGALI and receiving a recognition award in London. • Planning commercial strategies and preparing performance reports, contributing to the continuous improvement of sales processes and customer satisfaction.