Tatyana G.

VP, Product @ Sonar

About

I build products for messy, high-stakes problems.Currently leading product and design at Sonar, an AI-powered platform that connects youth with real people for 24/7 text-based wellbeing support.Across roles, I’ve worked at the intersection of people and systems: helping humans navigate complexity, whether they’re managing their health, their money, or their relationships. The industries change, but the work stays the same: make people’s lives a little better.

Country

United States

City

San Francisco

Industry

Computer Software

Skill

User Experience (UX), Amplitude Analytics, Team Management, Negotiation, Presentations, Competitive Analysis, Healthcare, B2C, Management, Customer Value, Executive Visibility, Strategic Thinking, Key Performance Indicators, Behavioral Health, Data Analysis, Communication, Consumer Products, Business-to-Business (B2B), B2B2C, Product Management

Experience

VP, Product

Sonar

2024-1 - Present · 2 yrs 9 mos

Leading product strategy and execution for an AI-powered mental wellbeing platform serving youth nationwide.

Group Product Manager

BetterUp

2021-9 - 2023-8 · 2 yrs

Led product for BetterUp’s video coaching platform, the core experience powering thousands of sessions daily. Owned the roadmap for member and platform capabilities, including AI-powered features like session insights, coaching personalization, and crisis detection. Collaborated cross-functionally with Sales, CS, and Marketing to align product strategy with customer needs and business goals.

Senior Product Manager

BetterUp

2019-7 - 2021-9 · 2 yrs 3 mos

Led product for BetterUp Care, scaling it from early concept to a core business line supporting thousands of enterprise employees with personalized mental health and coaching services. Drove product vision, team growth, and cross-functional execution across clinical, content, and engineering. Partnered with go-to-market and customer teams to expand adoption, increase retention, and deliver outcomes across Fortune 500 clients.

Head of Design & Product

LeapLife

2017-11 - 2020-4 · 2 yrs 6 mos

San Francisco Bay Area

Oversaw the end-to-end product strategy and development that led to an acquisition by MoneyLion. Launched first of its kind digital life insurance platform with multi-carrier support, instant quoting, and instant underwriting. Expanded the product portfolio with riders to reduce CAC and increase LTV, resulting in increase in first-year revenue.

Design Manager

Viewpost

2016-6 - 2017-10 · 1 yr 5 mos

San Francisco, California

Scaled the design team to 4 members to dream up and design invoicing, payment, and insurance solutions for consumers and enterprise businesses. Fostered collaboration across product, engineering, and customer service teams.

Senior Interaction Designer

Heighten (acquired by LinkedIn)

2013-10 - 2016-5 · 2 yrs 8 mos

Redwood City, CA

Collaborated with the co-founders and advisors to design and build several MVPs, gathering enough learnings to pivot the company to focus on optimizing the buyer-seller experience which directly led to the acquisition by LinkedIn. Designed key product modules integrated into LinkedIn Sales Navigator, aligning product vision with market needs.

Interaction Designer

IMVU

2011-5 - 2013-9 · 2 yrs 5 mos

Mountain View, CA

Led the product development for a new Social Games vertical, attracting new user activations and retained engagement at week 4.

Lead 3D Artist

SRI

2007-12 - 2009-7 · 1 yr 8 mos

Menlo Park, CA

Designed immersive VR training games used in military and homeland defense training exercises at client locations. Owned 3D modeling, texturing, level design, and on-location photography.

Education

Carnegie Mellon University

Experience Design

Selected Projects: Physion - immersive VR gaming experience that accounts for players physical and emotional states. https://etc.cmu.edu/our-work/projects/finder/lockheed-martin-augmented-motion-control Critter Courier - collaborative social iOS game using players' real-world location as a core mechanic.https://etc.cmu.edu/our-work/projects/finder/blue-dot 2012 Yeosu World Expo - immersive media-art installation exploring the new field of large-scale user interaction with the theme of the expo. https://etc.cmu.edu/our-work/projects/finder/oceanus-2012-yeosu-world-expo