Tatiana Herrera

Structured and scaled a high-performing marketing department by designing cross-functional workflows and communication protocols with key stakeholders to drive operational efficiency. Championed team enablement by training and upskilling members on branding best practices, agile content creation strategies, and modern marketing operations.

Drove lead generation through multi-channel inbound and paid media strategies across Meta, Google, and LinkedIn. Focused on performance optimization through audience segmentation, creative testing, and funnel improvements based on key metrics (CTR, CPC, CPL, ROAS). Led cross-functional collaboration and aligned marketing efforts with Sales to enhance conversion and lead quality. Implemented HubSpot automation workflows and built high-converting landing pages to strengthen lead capture and nurturing.

Developed and executed content strategies for social media and website, managing digital channels and community engagement. Conducted benchmarking and buyer journey analysis, while producing audiovisual content and covering events to support brand communication.

Client: Grupo Roble Brands: Metrocentro and Multiplaza Managed social media strategy, including content planning and advertising campaign execution aligned with brand goals. Produced visual content through product photography and covered events to generate timely, engaging content.

I managed social media by planning content calendars aligned with brand goals and engaging with the online community. I handled product photography and editing, and coordinated photoshoots while collaborating with content creators and models to deliver consistent, on-brand content.

Creation of audiovisual material for the International Translation Center and work platform.

Translation of documents.