Tatjana Bojarina

Account Director @ Boku

Country

Estonia

City

Laagri

Industry

Financial Services

Skill

Marketing, Online Marketing, Marketing Strategy, Strategic Planning, Sales, Email Marketing, Copywriting, B2B Marketing, Digital Media, Strategy, E-commerce, Social Media Marketing, Content Marketing, Project Management, Social Media, Online Advertising, Communication, B2C Marketing, Russian Translation, Marketing Communications Planning

Experience

Account Director

Boku

2023-9 - Present · 3 yrs 1 mo

Key Account Manager

Boku

2021-4 - 2023-9 · 2 yrs 6 mos

Marketing Manager

Telia

2019-8 - 2021-3 · 1 yr 8 mos

1. Developing and implementing communication and marketing strategy for Telia's new businesses (mobile wallet application mTasku, Crowd Insights etc.) 2. Managing e-commerce strategy of mobile wallet: launch of new mTasku website, new UX and UI design of mTasku, analyzing website and application performance etc. 3. Participating in analyzing, planning and realization of mTasku services and market share expansion strategy.

Marketing Manager

Telia

2015-4 - 2019-8 · 4 yrs 5 mos

1. Being part of an e-commerce and marketing team, developing and realisation of marketing strategy for mobility, TV and broadband services in Estonia. 2. Managing smart adaptation of strategy, creative ideas, messages, communication and sales-materials for B2C and B2B Russian segment in Estonia. 3. Managing marketing and communication projects in-house and in cooperation with partners. 4. Planning and analyzing of communication and media channels. 5. Marketing budget planning, responsibility for company performance on financial results and market shares.

Marketing Manager

Aurinko OÜ

2013-8 - 2015-4 · 1 yr 9 mos

Tallinn, Estonia

1. Responsible for all marketing activities in the Estonian market. 2. Planning and production of sales campaigns (marketing budget, plan and costs optimization). 3. Cooperation with different media channels. 4. Responsibility for the website content and it's visibility in search engines (CMS, SEO and SEM). 5. Working with mentioned field budget and invoicing.

Production manager

Studio Moderna

2011-5 - 2013-8 · 2 yrs 4 mos

Estonia

1. Managing of all processes concerning planning, designing and production of all marketing materials for all sales channels (POS materials, video and radio clips, etc). 2. Collaboration with partners. 3. Organization of loyalty programmes. 4. Being actively involved in developing successful offers and campaigns in all sales channels.

Marketing specialist

MAXIMA Eesti

2009 - 2011-5 · 2 yrs

Estonia

Organization of materials for weekly campaigns. 1. Issuing weekly leaflets and catalogues with special offers, campaigns and advertising. 2. Responsibility for content, design and contracts. 3. Training for retail stores' employees.