Tatiane Robim

Apoio à definição e execução da estratégia de Uro-oncologia Participação na elaboração do Brand Plan, Forecast e planejamento orçamentário Gestão das informações promocionais da marca junto a agências, stakeholders internos e externos Planejamento, coordenação e execução de eventos, materiais promocionais e iniciativas de marketing, assegurando conformidade com normas de compliance Gestão e controle orçamentário, incluindo despesas de A&P (Publicidade e Promoção) Liderança no desenvolvimento e aprovação de materiais promocionais e digitais, segmentados por público-alvo Orientação e suporte ao analista de marketing e estagiário nos processos internos

Support the development of annual marketing plans, market analysis and all matters involving the products, with a strong relationship with the Sales Force team. Direct support to the construction of medium and long-term company strategic planning (support all brands forecast). Support/conduct Market Research and Advisory Boards Work close with the needs of the Marketing and Medical and other Areas, developing training solutions focused on the dissemination and retention of all brand strategies Responsible for all events: Annual Sales Convention, Product Launch, National Congresses participation and Training events Supplier Relationship Management with main vendors to deliver better customer experience and engage in all cost opportunities

Launch of Gastrointestinal indication Ensuring effective execution of the marketing strategy, in alignment with the leadership of the area. Creation of marketing materials, including newsletters, videos and promotional materials, for engagement and brand awareness. Coordination with media and content agencies to develop an omnichannel communication strategy, boosting brand visibility with innovative ideas. Marketing budget management, monitoring expenses to ensure budget control and optimized return on investment.

Ability to complex calendar management and meeting of two director’s prioritization as well as large scale meeting coordination. Managing events internal such as IFBT meeting, Kick Off, Endomarketing; Organize events, including responsibility for production and logistics support. Preparing and reviewing the necessary reports and presentations for the executive and global visits. Approve promotional materials and scientific content in internal systems. Interface with publicity agency and involvement in the development of new campaigns

Provide support to Senior Executive managing and scheduling meetings Scheduling key meetings with internal and external stakeholders of the company Organize workshops and events. Focal point regarding all corporate policy and administration information Support international visitors with arrangements related to visits to São Paulo site (Brazil). Documenting meeting minutes as well as managing action items. Management of local office supplies and assets of the area.

(incompleto)