tatiana timofeeva

* Reviewing and agreeing contracts with counterparties * Managing documentary turnover * Handling business correspondence

* Developed and controlled overall B2B (Graphic Communications industry) and B2C (Photo business) marketing strategy and budgets * Implemented integrated PR strategy based on activation and promotion of Kodak brand repositioning across all businesses * Executed close interaction with distributors and key B2B partners * Cooperated with European marketing team for participation in key industry Pan-European exhibitions (Drupa, IPEX, LabelExpo) and Kodak internal events * Implemented event-management for Kodak activities (workshops, seminars, road shows, open houses, customers incentives, factory trip) and participation in relevant industry trade shows, conferences, round tables, presentation. General project management for participation in the main industry exhibitions Poligraphinter and On Demand * Controlled digital activities for Kodak product portfolio

* Developed and executed marketing strategy for new Kodak B2B business in Russia * Graphic Communications (equipment/solutions/consumables for Printing & Publishing Houses) * Built and implemented efficient marketing strategy for B2C Printing solutions. * Oversaw and managed marketing budgets * Built and implemented PR strategy for B2B through integrated PR activities under limited budgets * Managed sponsorship activities & projects (Best of Russia,Yacht Russia,Elle,Mercedes,etc)

* Defined and implemented Marketing plan for B2C Printing Solutions, Kodak Express and Kodapost projects. Oversaw and managed marketing budgets * Defined and executed strategy for Kodak Express channel development in Russia. Team leading * Implemented of market research project for Printing Solutions in Kodak Express Chanel * Implemented various BTL-projects, interaction with ATL/BTL agencies for national consumer and trade promotions, incentive programs, media support, advertising production, etc. * Managed the development & production of POSM * Developed and implemented programs to introduce new products to the market. Co-promo with market leaders (Disney, Rambler, etc.) * Managed Internet activities

* Owned marketing activities and budgets for Kodapost business * Managed national promo campaigns and regional marketing programs for Kodapost (Moscow + 62 RF regions). Interaction with ATL agencies for media support, POSM design, production and distribution * Developed Implemented direct marketing campaigns (single use cameras, digital frames) * Managed co-promotions with partners and state organizations (Russian Post, Neva travel, McDonalds, Bowling centers, etc) * Organized corporate events: meetings, conferences, team-building events, abroad corporate events, trainings

* Development and control of Harman marketing communications strategy and budgets for Lifestyle & Luxury audio, Car aftermarket and Professional audio divisions (Brands: JBL, Harman Kardon, Infinity, AKG, Mark Levinson, Revel, Lexicon) * Development and integration of PR strategy * Development and coordination of integrated brand awareness campaigns, consumer promotions, consumer co-promos ( Apple, Google) * Leadership and successful implementation of launch activities for first Harman Flagship store in Russia (Press events, consumer &customer events, ATL, BTL) * Close interaction with Headquarters. Localization of global marketing strategy in compliance with overall local business development plans * Participation in key industry international and Russian trade shows (CES, IFA, NatExpo, Hi-Fi & High End Show) * Development and management of marketing programs for distributors and key partners * Coordination of trade activities for main CES chains. Managing trade marketing activities (merchandising, promoters, brand zones) * Control over digital & social media strategy