Tatiana Shatskaya

- participated in the product vision from the early stages of development (prototyping, pre-production); - formed key elements of the product (USP, core pillars, elevator pitch, positioning, audience, market fit, competitors, etc.) - built data-driven development with a research-based approach; - designed and realized research strategy - a single logic and consistent history (from in-depth interviews and market validation to UX tests); - owned publishing parts of the product roadmap; - created and budgeted publishing and marketing strategies; - managed a publishing team, activity for the whole team climate care. Achievements: full transition to a product approach; budget optimization with more than 2x savings; research-based vision update without breaking deadlines and budget; gathering a full team.

- managed R&D non-gaming projects; - supported publishing and marketing R&D projects for key stages; - coordinated process optimization and resource efficiency; - implemented and forced OKR method in processes and KPIs. Achievements: 200% grew up in key product with a 50% budget cut; safe sunsets of three underdog products with savings of more than 40% of the segment`s budget; transformation of two projects into products with a change in the mindset and approach of the teams.

- took part in the development of product vision, strategy and roadmap - maximum immersion in the development process for a third-party development; - formulated and supported key elements (USP, core pillars, positioning, target audience, competitors, etc.); - controlled the legal part of the project (trademarks, domains, GDPR compliance, etc.); - created marketing strategies (quarter, year, three, and five years); - developed and successfully implemented a product business model; - predicted and optimized funnel; - organized local and international events; - built a full cycle of marketing assets creation (video, photo, graphics, portal, landing, merch, etc.); - optimized and managed publishing budget. Achievements: a sufficient set of product artifacts was created and got into operation - a business model, roadmap, budget, vision, positioning; achieved more than 20% exceed of marketing KPI for CBT; long-term 10% CPA reduction; identified key events for user segmentation and funnel optimization; the publishing budget was optimized by more than 10% without violating deadlines and loss of quality.

- rebuilt and managed a marketing team - TV and digital advertising (image and performance), special projects, influencers, CRM, GR activities and event marketing; - formed and controlled goals for the performance advertising - setting aims, controlling the funnel and adjusting the strategy; - developed and managed marketing strategies and budgets for all region's projects; - participated in publishing roadmaps development, coordinated with marketing activities; - controlled production for the entire marketing assets for the region; - initiated and pushed marketing research. Achievements: a long-term team was created for the new strategy of the region and the company; according to the results of tests and research, the split of marketing channels was revised by 80% with the transition to a product and data drive approach; a new CRM strategy with an increase in efficiency by 15-20%; experimental campaigns with an efficiency of more than 150 % over the forecast.

- managed publishing activities - events, co-branding, GR collaborations, etc; - supported CIS special projects by marketing; - worked with influencers and products celebrities; - responded by departments reporting, presentations; - planned and budgeted accountable projects, included them in the publishing roadmaps. Achievements: created, launched and updated unique upsale product; quadrupling the key indicators of the target region; 2 rare special projects used for company promotion.

Consulting with active involvement in the work of the company. The goal was to build or adjust the work of the marketing department, build brands and marketing strategies, and coordinate marketing with other company structures. Responsibilities: - temporary (from 6 months to 2 years) performance of the duties of marketing director with full immersion in the work of the department and the company. - work with the department (certification of existing staff, training, rotation, recruitment of new employees, building a reporting system \ definition of KPI) - internal training, trainings (coordination of the work of departments, building business processes at the "junctions" of departments, the formation of evaluation criteria and methods of marketing control for the company's management) - market analysis, preparation of company positioning\key marketing products\speakers - creation and management of brands within the company's portfolio - development and approval of marketing strategies, plans, and time-lays for the current segment, for the "long-distance" (3.5 years). Coordination of annual budgets - search and development of non-standard PR and marketing moves - the beginning of the implementation of the marketing plan, the assessment of the "viability" of the results of the work. Management of all relevant marketing channels - TV, digital, PR, CRM, trade marketing, SMM, events, collaborations, influencers, etc. - setting up a system for evaluating the effectiveness of marketing activities - selection and introduction to the work of the head Project activities: Management of marketing projects from planning to turnkey work - exhibitions, events, advertising, and PR companies.

- planning and budgeting of marketing (except for direct purchase of traffic) and PR of existing game projects in EMEA and CIS, plus coordination with the US office. Launch of 4 new and operated projects; - corporate and internal corporate PR; - passports-projects and promotion strategies; - managing the SMM department and the marketing content team (texts, videos, design, etc., including the web); - close contact with game development; - work with the press and partners; - development and launch of own media projects; - EMEA and CIS events, plus press tours; - Summing up the results of PR and marketing activities, evaluation of effectiveness.

- PR strategies and roadmaps for 4 glossy magazines; - formation of the department, and team management; - coordination with editors, advertising, and design departments. Internal corporate PR; - sale and maintenance of special projects; - cross-promo and barter advertising; - organization of events and press tours (KRI, Igromir, E3, Gamescom, etc.); - writing text materials, including non-advertising ones (section editor); - merchandise production - from concept to supply control;