Tatiana M.

As a seasoned Marketing Consultant, I bring extensive experience in product, B2B, and B2C marketing, along with eCommerce strategy development. My expertise includes digital strategy, product marketing, branding, demand generation, and campaign planning, execution and optimisation. I excel in collaborating with diverse stakeholders to achieve strategic goals, with a proven track record across Australia, EMEA, APAC, Americas, and LATAM in the Technology, Education, and Entertainment sectors.

Spearheading B2B & B2C digital initiatives and campaigns that optimised digital presence, enhanced product adoption, subscriptions, brand visibility, and generated demand by working with cross-functional stakeholders including external agencies, to co-create and execute the annual marketing strategic cycle. Key Achievements: ✓ Achieved a 30% increase in lead generation and a 25% boost in website traffic by spearheading B2B digital initiatives targeting mid to large companies in need of tech professionals. ✓ Developed and executed comprehensive marketing plans, driving increased platform subscriptions and ROI while boosting company reputation and strengthening stakeholder relationships. ✓ Successfully migrated and relaunched k2partnering.com and k2university.com, and launched k2talentsolutions.com and k2managedsolutions.com. ✓ Grew K2 Partnering Solutions LinkedIn page from 150K to 424K organic followers in 1.5 years by crafting engaging content solidifying the company’s digital presence. ✓ Successfully pioneered the launch of TechEd K2 University newsletter program, strategically reaching a vast data base of over half a million people in the USA, LATAM, EMEA and APAC

Founder of Wecturia, an Amazon selling business registered in the USA, with a portfolio of three products directed to the Amazon USA market. Key Achievements: ✓ Product and brand development, launch and promotion of three Amazon brands such as DamuCup, Evok Cosmetics and Cider Gummies.

Leading the Marketing and Membership team in the planning and execution of the marketing and communications strategy aiming to grow Bicycle Network’s members, build brand awareness, as well as driving participation and revenue from events. Key Achievements: ✓ 95% ticket sales target achieved for key 2018/19 events. ✓ Stopped membership churn by segmenting audiences and launching targeted communication campaigns. ✓ 213% increase in data base new subscribers, 87% decrease in unsubscribes, 13.2% and 5% increase in CTR.

Planning and executing the integrated marketing strategy for LATAM, through the online and offline marketing channels promoting lead generation and ROI. Key Achievements: ✓ Increasing number of sales leads generated by +37% YOY by creating and implementing successful campaigns across channels (e.g. webinars and fairs, from March to April 2015). ✓ Augmenting database on 6% and generating 21% increase new sales enquiries with a subsequently lower than average CPL.

Squared is a ground-breaking education initiative, led by Google, in association with the IPA and the wider Marketing and Advertising Industry. Its aim is to support the best new talent in empowering them with the skills and mindsets they need to drive the digital revolution. Squared empowers the leaders of the future to make the most of the opportunities offered by emerging technologies. "Empowering today's and tomorrow's leaders to drive the industry [r]evolution."

Responsible for managing partnerships with key accounts across the exchange as well as providing local market insight into events, setting up the elements of the tickets on sales; promotional content, newsletters, PPC campaigns, affiliates and social media, to achieve revenue goals and targets. Key Achievements: ✓ Increasing revenue by 10% by the end of 2011 as a result of bringing key partnerships. ✓ Launching key product across UK, Spain, Italy and Germany.(12% sales increase by Dec 2011).

FARA is a registered charity in the UK and in Romania and has been working with some of the thousands of orphaned and abandoned children and young people since 1991. Established and maintained relationships with key sponsors as well as the planning and management of events leading to raise funds and support the organization.

The Aqueduct of Bogota is Colombia's leading company of the services of aqueduct and sewage system. With 122 years of experience, 1931 employees and 700 thousand clients. Responsibilities: - Software migration to SAP - Communication strategy - Production and analysis of performance reports - Relationship management

Squared is a ground-breaking education initiative, led by Google, in association with the IPA and the wider Marketing and Advertising Industry. Its aim is to support the best new talent in empowering them with the skills and mindsets they need to drive the digital revolution. Squared empowers the leaders of the future to make the most of the opportunities offered by emerging technologies. "Empowering today's and tomorrow's leaders to drive the industry [r]evolution."