Tatiana Kirichenko
Senior Monetization Manager @ Glera Games
About
Senior Monetization Manager with 8+ years in mobile F2P. LiveOps and in-game monetization systems: offers, events, themed campaigns, A/B testing. End-to-end monetization and LiveOps ownership.
Lithuania
Vilnius
Information Technology & Services
Monetization Strategy, In-Game Monetization, Analytics, LiveOps, Offers, A/B Testing, Analytics, F2P, Управление командами, Ключевые показатели деятельности, Аналитические навыки, Mobile games, Monetization, SQL, Microsoft Excel, Сlickhouse, Data Studio
Experience

Senior Monetization Manager
Вильнюс, Вильнюсский уезд, Литва
Working on the Road Trip project within the Monetization department. - End-to-end ownership of in-game monetization activities: offers and themed events. - Regular optimization of monetization activities based on product metrics and A/B test results. - Contribution to the development and scaling of the project’s monetization system. - Optimization of offer preparation and configuration processes. - LiveOps calendar management and monetization planning. - Launch of themed in-game monetization campaigns in collaboration with the design team. - Event and offer balancing, playtests, data-driven iterations. - Live monitoring, performance reporting, improvement proposals.

Senior Monetization Manager
Вильнюс, Вильнюсский уезд, Литва
Working on the Family Island project within the Monetization department. - Management of the monetization calendar and in-game offer system. - Planning, launch, and optimization of daily in-game offers. - Analysis of offer performance and preparation of monetization optimization proposals. - Continuous work with monetization hypotheses and A/B testing. - Delivery of themed in-game monetization campaigns: concept creation, visual coordination, timing, and quality control. - Integration of monetization content into releases. - Event and offer setup and support via admin panels. - Live operations monitoring and stability support. - Project documentation maintenance (Jira, Confluence, Google Sheets).

Lead Game Analyst
Working on browser-based and client F2P projects in the Analytics department. - Product and monetization metrics analysis to support LiveOps and monetization decisions. - Launch and support of in-game events and monetization activities. - Work with game configurations, SQL queries, and BI systems. - Automation of reporting and analytical workflows. - LiveOps calendar management and activity scheduling. - Communication with international partners and analytical support for LiveOps teams. - Onboarding and support of team members, coordination of tasks within the analytics direction.
Tatiana Kirichenko's Contact Information
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