Tatiana Grenvitch

Purchasing Manager

About

Commercial retail leader with 25+ years of experience across luxury, fashion, and optical retail within the GCC market.My experience combines buying & merchandising, commercial strategy, inventory optimisation, supplier negotiations, brand management, and retail marketing across multi-brand retail environments and omnichannel operations.Over the years, I have managed high-value inventory portfolios, led commercial planning across international eyewear brands, developed merchandising and inventory optimisation strategies, negotiated supplier agreements, and contributed to sustainable business growth across varying market conditions.I am particularly passionate about the intersection of commercial performance, consumer behaviour, product strategy, and brand positioning — combining analytical thinking with creative and strategic retail execution.Experienced working with international luxury and fashion eyewear brands, franchise operations, private label development, and cross-functional retail teams within fast-paced and highly competitive markets.Areas of expertise include:• Buying & Merchandising• Commercial Retail Strategy• Luxury & Fashion Eyewear• Inventory Optimization• Supplier Negotiations• Retail Analytics• Omnichannel Retail• Brand Development• Trade Marketing• Product Lifecycle Management• Team Leadership

Country

Kuwait

City

Kuwait City

Industry

Retail

Skill

Profit & Loss Management, Analytical Skills, Luxury Goods Sales, Pricing Analysis, Revenue & Profit Growth, Brand Management, Profit Maximization, Private Label, Sales Analysis, Multi-channel Retail, Assortment Strategies, Inventory Analysis, Inventory Optimization, Consumer Behavior, Product Assortment Planning, Marketing Operations, Inventory & Pricing Controls, Retail Sales Analysis, Retail Category Management, Product Development

Experience

Purchasing Manager

Hassan's Optician Co.

2018-3 - Present · 8 yrs 7 mos

Kuwait

Lead purchasing, merchandising, and commercial planning across Kuwait’s leading optical retail network, covering 40 stores, e-commerce operations, and 100+ international eyewear brands. Key responsibilities include commercial planning, assortment strategy, inventory optimisation, supplier management, pricing strategy, and retail performance analysis across luxury, premium, and commercial eyewear categories. Key achievements: • Manage inventory valued at approximately USD 6.5M and annual purchasing budgets exceeding USD 7M • Improved inventory productivity through enhanced space and merchandising strategies. • Led supplier negotiations and assortment optimisation across international luxury and fashion brands • Contributed to franchise development and private-label product launch initiatives • Consistently achieved commercial KPIs across sales, margin, and inventory productivity

Brand Manager - Optics Division

Alshaya Group

2015-12 - 2018-3 · 2 yrs 4 mos

Kuwait, Head office

Led Buying & Merchandising and Marketing functions for Vision Express and Solaris across six GCC markets and approximately 50 retail stores. Key Achievements Improved intake margins by 10%+through supplier negotiations and assortment optimisation. Implemented new merchandising and inventory management processes, improving stock productivity and lifecycle management. Introduced new brands and product categories generating incremental business growth. Developed trade marketing initiatives creating additional revenue opportunities.

Category Manager

M.H.Alshaya

2010-12 - 2015-12 · 5 yrs 1 mo

Kuwait

Managed buying and merchandising operations for key eyewear categories across six GCC markets, including assortment planning, pricing, supplier negotiations, and in-store merchandising implementation.

Brand Marketing Manager

Solaris (Sunglass)

2007 - 2010 · 3 yrs

Led brand marketing strategy and execution for Solaris across GCC markets. Key Achievements: Developed Solaris Middle East brand positioning strategy. Reduced marketing expenditure by approximately 30% while maintaining business performance and brand equity. Enhanced creative direction and retail marketing execution across the region.

Marketing Manager

Green Wing Co.

2001 - 2007 · 6 yrs

Managed marketing, communications, public relations, and promotional activities, including campaign development, vendor management, budgeting, and market research initiatives.