Tatiana Akimova
Business Development Lead @ BIOCAD
About
Highly-motivated pharmaceutical business professional. Leverages comprehensive understanding of the industry and a wide-angle business outlook to drive sustainable growth and achieve long-term business objectives on local and international scale.
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Russia
Pharmaceuticals
Международный маркетинг, Управление международными проектами, Развитие международного бизнеса, Маркетинговая стратегия, Управление проектами, Развитие бизнеса
Experience

Business Development Lead
Responsibilities: А. Strategic planning: - strategic evaluation of MENA, SEA, LATAM country markets to prioritize target baskets of countries, define market entry strategy, opportunities and barriers for market entry, roadmap market entry - participation in Company long-term strategy development from brainstorming to the definition of key strategic initiatives B. Business Development: - evaluation of product business cases from current and potential foreign partners (MENA, SEA, LATAM regions) - development of long-term sales forecast for the countries with current sales - participation in product portfolio development for the countries - evaluation of potential deals for licensing/sell of drug products - preparation and holding of business-reviews with local teams - participation in pharma exhibitions to find new partners - holding of partner visits (HQ, manufacturing sites) - development of slide-decks for senior management (sales plan execution, annual strategic and business targets, etc.) Achievements: - offered and implemented project on prioritization of country markets which helped to define MENA, SEA and LATAM markets potential and focus business development strategy as well as registration and country presence activities on specified pool of countries

International Marketing Manager
acting as Head of International Marketing Department since September 2022. Responsibilities: - development and implementation of marketing strategy in selected foreign markets in MENA and SEA regions (in collaboration with local partners) - analysis of market and competitive environment, feasibility assessment of launching new products in international markets - evaluation and development of product portfolio for a foreign market - development of long terms sales forecast for international markets in cooperation with local partners and company commerce department - determination of product price in international markets - participation in pharma exhibition of MENA and SEA regions - IQVIA and GlobalData user - development of annual budget of the department - hiring a new team member and management of a team of 3 marketing managers Achievements: - prepared and hold partner visits from Algeria to Russia which resulted into increase of product portfolio for distribution and further technology transfer - implemented charity project in Cuba with oncology drug which resulted into start of sales in the country

Project Manager
Responsibilities: А. Commerce: - management of project with AstraZeneca (distribution of Rx medicine, CNS segment) - management of project with Bayer (out-licensing deal with own development product of NovaMedica) - direct subordination to VP Commerce and Marketing - cross-functional cooperation within analysis and evaluation of potential deals, development of market analytics materials - preparation of slide decks on deals B. Marketing: - development of brand promotion strategy and marketing plan for Rx brand (CNS segment) - management of omnichannel promotion project (Rx brand) - management of Instagram project with Rx brand - development of slide decks (brand plan, cycle meeting book, materials for FF, etc.) - development of pre-launch plan for a new brand (own development product) - cross-functional communication within ongoing activities of the marketing department (organization of webinars and conferences, communication with KOLs, etc.) Achievements: - successful extension of cooperation with AstraZeneca leading to YoY growth of Rx product sales - successful implementation of strategy of returning to the market and further promotion of Rx medicine.

Interpreter
Branch of General Partnership "South Tambey LNG"; Yamal LNG, JSC
Москва, Россия

English and German Teacher
Moscow Power Engineering Institute (Technical University)
Tatiana Akimova's Contact Information
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