Tatiana A.

Team Head, Digital Marketing @ Futu Securities

About

Digital marketing professional with 7 years of experience in financial industry, spanning investment products like stocks, funds and crypto. Proven track record in SEO, user acquisition, and go-to-market strategies across banking and securities sectors. Lead cross-functional teams and scaled marketing performance in key markets including Singapore and Hong Kong.

Country

City

Hong Kong SAR

Industry

Financial Services

Skill

PMM, Search Engine Optimization (SEO), Digital Strategy, Strategic Marketing Management, Business Development, Investor Relations, Event Management, Adobe Creative Suite, Sketch

Experience

Team Head, Digital Marketing

Futu Securities

2024-6 - Present · 2 yrs 4 mos

Shenzhen, Guangdong, China

Lead a Singapore Website Team, driving SEO and conversion growth across SG/US stocks, funds, and crypto. Developed crypto SEO architecture and operations, contributing to increase in trades. Scaled high-net-worth Chinese user base through targeted digital strategies, achieving growth in PC and AUM

Product Marketing Manager

Futu Securities

2022-8 - 2024-6 · 1 yr 11 mos

Shenzhen, Guangdong, China

• Go-to-market strategies: Conduct go-to-market strategies for the Singapore market, develop new customer acquisition and user growth strategies; Singapore digital market KPIs reached over 100% in 2023 and 2024 • Marketing campaigns: Responsible for NUP/brand/product campaigns. Notable highlights include the successful "Invest Smarter” brand campaign with over 1 million views and a 13% increase in brand favourability, as well as the "Transfer-in" product campaign which generated 1.5billion(SGD) in funds transfer-in • Creative content: Craft creative content across marketing channels, including key visual ideas & slogans, promotional video scripts for awareness & conversion, SEO/SEM content and social media posts