Tathagat Jain
Sr. Marketing Manager @ Farmley
About
With over 8 years of diverse marketing experience across both fast-moving consumer goods (FMCG) and dynamic startup environments, I bring a unique blend of strategic vision and hands-on execution to the table. My career has been dedicated to driving brand growth, market penetration, and consumer engagement through innovative marketing strategies and data-driven decision-making. In the FMCG sector, I have honed my skills in managing large-scale campaigns, launching new products, and enhancing brand equity in highly competitive markets. Transitioning to the startup ecosystem, I've embraced the fast-paced, agile nature of emerging businesses, focusing on building brands from the ground up and rapidly adapting to market changes. Key strengths include: Strategic Marketing: Developing and implementing comprehensive marketing strategies that align with business goals and drive growth. Brand Building: Crafting compelling brand stories and ensuring consistent messaging across all channels to enhance brand visibility and loyalty. Market Analysis: Utilizing consumer insights and market trends to inform strategy and optimize marketing efforts. Digital Marketing: Leveraging digital platforms to maximize reach and engagement, driving significant online presence and performance. Startup Agility: Thriving in fast-paced environments, quickly adapting to new challenges, and implementing creative solutions to drive results. Leadership: Leading cross-functional teams with a collaborative approach, fostering a culture of innovation and excellence. My passion for marketing lies in the intersection of creativity and analytics, where innovative ideas meet data-backed strategies. Whether scaling established brands or launching new ventures, I am committed to delivering impactful marketing solutions that resonate with consumers and achieve business objectives. Let's connect and explore opportunities to create and elevate brand experiences together.
India
West Delhi
Retail
Go-to-Market Strategy, Brand Management, Trade Marketing, Marketing, Marketing Management, Marketing Strategy, Online Marketing, Market Research, Social Media Marketing, Digital Marketing, Microsoft Office, C, HTML, C++, Java, PowerPoint, JavaScript, Microsoft Excel, SQL, Programming
Experience

Marketing Intern
Gurgaon
Institutional Sales Intern. Prospecting Corporate Clients (both B2B & B2C) and looking after end to end and customized sales and dispatch of goods to the customer with invoicing & pay order generation as well. Achieved 250% of the target allocated in terms of total sales.

Marketing Intern
Gurgaon, India
Project Brief: • Assessed Buying Behavior for Premium (Synthetic) oils in MCO (Motor Cycle Oil) Segment. Objectives: • To study the various attributes that affects the Buying Behavior of Customers specific to Premium (Synthetic) MCO. • To identify the major Influencers and Decision Makers in the Purchase of the same. • To understand the Most Effective Marketing Medium to reach Customers. • To examine the Satisfaction Level of Customers with Current Oils and Lubricants. • To recommend strategies for Launch and Promotion of new product in this segment.

Management Trainee
Integral Infogen Technologies Pvt. Ltd.
New Delhi Area, India
Project on "Potential Market prospects for Enterprise Resource Planning (ERP) software Implementation in the Sub-Saharan African Region".
Tathagat Jain's Contact Information
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