Tassamon V.

Lead the end-to-end CPD marketplace business across Shopee, Lazada, and Konvy, driving sustainable growth through commercial strategy, and cross-functional leadership

Shopee platform lead of Loreal Dermatological Beauty, including La roche posay, Vichy, Cerave Led the commercial strategy and business growth for Shopee, driving sustainable growth through marketplace excellence, strategic partnerships, and cross-functional collaboration. Key Achievements * Recognized with the Top Performing Seller Award (2025). * Awarded the Top Strategic Partnership Award (2024) for outstanding collaboration with Shopee. * Secured and maintained the #1 leadership position for the L’Oréal Dermatological Beauty (LDB) division on Shopee. * Achieved record-high market share through data-driven commercial strategies, campaign excellence, and portfolio optimization. * Led end-to-end marketplace planning, including sales strategy, promotional campaigns, assortment, pricing, media investment, and performance optimization. * Built strong strategic partnerships with Shopee to unlock new growth opportunities and accelerate business performance. * Collaborated cross-functionally with Marketing, Supply Chain, Finance, and Brand teams to deliver business objectives and drive profitable growth.

Led the commercial strategy and marketplace growth for Lazada, driving category leadership, strategic partnerships, and award-winning brand performance across La Roche-Posay, CeraVe, and Vichy. Key Achievements * Secured the #1 LazMall Skincare ranking both monthly and for the full year in 2023. * Delivered the highest-ever Lazada Super Brand Day (LSBD) campaign performance in January 2024. * Successfully launched the L’Oréal Dermatological Beauty Derma Center flagship experience on Lazada. * Recognized with Top New Buyer Recruiter for CeraVe. * Awarded Highest Growth LazMall Skincare Brand for CeraVe. * Received Best Acne Product for La Roche-Posay at the LazBeauty Awards. * Received Best Facial Cleanser for CeraVe at the LazBeauty Awards. * Improved campaign profitability by optimizing ROI while delivering significant marketing investment savings. * Initiated the first LazLook seller co-branding collaboration in August 2023 to expand brand reach and engagement. * Contributed to the successful CeraVe × LINE FRIENDS × LazBeauty co-branding campaign in October 2023, strengthening brand awareness and customer acquisition. * Partnered closely with Lazada and cross-functional teams to drive commercial excellence, category growth, and long-term strategic initiatives.

Promoted to Manager, Category manager - Lazmall Health&Beauty, specialized in Health segment ➢ Developed and identified key strategies of the Health Lazmall category as well as portfolio strategy based on data, derived as action plans and executed with team members to monitor and improve key performance indicators. ➢ Worked closely to campaign onsite team, Flash sale teams and other functions, making sure that it will be as per the identified assortment and growth direction of the subcategory. ➢ Estimated, monitored and evaluated the category budget, ensuring it converted to the best CIR, CPB and ROI. ➢ Led the team of 7 key account managers: coaching and grooming each to understand how to analyze, negotiate, prioritize and organize tasks to get the best result per to the timeline.

Senior associate, Key account manager - Lazmall health&beauty, mass beauty segment. - Managed portfolio of 10+ strategic partners among leading FMCG companies, mainly in personal care and derma care category. - Optimized ecommerce tool to strengthen partner’s portfolio as well as minimize gap of control share by improving shop’s traffic or conversion rate during the campaign and BAU. - Initiated and recommended strategy to the brands both short term and long term to ensure the target was met. - Initiated category/brand-lead campaigns to promptly response to the competitors’ campaign and to narrower the gap of brand target. - Conducted a category deep drive to define the market trend and suggested the proper strategy to the brands.

Senior business development under banking and infrastructure team. - Built and maintained more than 10 business partners eg. VISA, JCB, KBANK, KTC and etc. - Managed expectation and conflict of interest between internal and external. - Conducted a feasibility study to determine and define the best strategy to platform. The best cost saving and generated revenue the most. - Initiated the marketing campaign to ensure that the new services were recognized. - Coordinated with project management to ensure that the timeline was met.

- Supported the company’s growth through maintaining the existing subscription and introducing the new potential services to clients which are not limited to retail measurement service. - Conducted training on data interpretation, Nielsen’s programs, and additionally coaching junior associates. - Extended role to Nielsen Thought Leadership team to integrate data across the department to initiate insightful report - Extended role to quarterly conduct Cross category report to summarize the market trend among FMCG market.

- Specialized in FMCG market of sales data. Conducting consultation and presentation to brands. - Consolidated the data across Nielsen’s business unit to identify effective marketing strategies. - Being a key contact and took care of multiple accounts at once, particularly in Beverage, Impulse and Personal Care categories.

Responsibility on retail sector as an analyst Consultancy - Composed of local and regional report. - Updated retail stock data and analyzing a movement of all existing shopping centers. - Conducted analysis reports for the consulting project such as Duty-free market entry, New international brands market entry project, Retail development projects and Highest best-used projects. - Analyzed quantitative and qualitative data via SPSS program and in-depth interview. Consultant project - International Cloths Brand - Market Entry - International Duty Free project - Highest Best Used project - Potential opportunity in CMV for local wholesaler

Cooperate business department

Compliance

Awarded a MBA Developing Leaders for the Future Scholarship Final project: Business plan - mobile app development which relates to credit card promotion passed with 80% mark, the distinction.

International program Major : Business Economics Minor : Finance

- Seminar discussion on the ECB's role and function at European Central Bank - Debate discussion on the function of stock exchange in EU and how it runs at German Stock Exchange