Tasneem Mohammed

Directed a remote, multicultural team across the Middle East, U.S., and Canada to deliver comprehensive marketing solutions tailored to Arabic businesses in the U.S. market. Spearheaded marketing strategies for new clients such as Marouf Coffee, achieving successful market entry and accelerating growth for established clients. Developed and executed integrated marketing plans, balancing digital initiatives (social media, SEO, email marketing, paid ads) with offline strategies (event marketing, print campaigns). Conducted in-depth market analysis to identify trends, uncover opportunities, and guide client strategies for competitive advantage. Led branding and rebranding initiatives, ensuring cohesive messaging and stronger audience perception. Managed end-to-end content creation, delivering high-quality, culturally relevant materials that resonated with target audiences. Oversaw paid advertising campaigns, optimizing performance and maximizing ROI. Organized and executed promotional events and campaigns, boosting visibility and customer engagement. Collaborated with clients to align marketing plans with business objectives and long-term growth goals. Defined and tracked KPIs to measure campaign success, leveraging insights to refine strategies for continuous improvement. Mentored and guided a distributed team, fostering creativity, collaboration, and a results-driven culture. Delivered comprehensive performance reports to clients, showcasing achievements and recommending

Raised brand awareness through consistent marketing efforts and product campaign launches. Collaborated with media to encourage company and product coverage and promote brand mission and values. Researched, negotiated, implemented and tracked advertising and public relations activities. Defined and achieved project and overall company's vision, strategies and tactics. Conducted market and public opinion research related to company's reputation and positioning among audiences. Developed innovative marketing and PR strategies. Coordinated and managed sponsorships and sponsorship activation. Produced and distributed internal and external communications. Created and Executed Marketing plan through Offline and Online channels. Managed Marketing Team and internal communications.

Coordinating marketing and creative team Evaluate developing a marketing strategy for the agency and it's clients Research demands for new services and client's business development Managing sales team to develop pricing strategies and maximize profit and market share while balancing customers qualified services Developing and managing advertising campaigns Oversee content, designs, marketing and digital marketing plans execution flow Ensure all marketing activities match each brand's identity and market needs Communicating public relations opportunities for Innovanji and It's clients Perform needed evaluation, training, and team development activities Mentor Innovanji's costs and budgeting activities

Assist in the development and implementation of of the Agent brands' strategy, ( Enterolactis, Synchroline, D-cure,Profhilo, Alyaxin), in coordination with regional offices in KSA, Kuwait, Iraq, Yemen, and Jordan. Ensure all marketing efforts serve to achieve immediate and long-term business goals Identifying and executing improvements for content and lead generation through the region Provide regional market research, forecasts, and competitive analysis Establish regional social media presence for all brands Brainstorm new and creative growth strategies

Develop market communications plan including strategy, goals, budget, and tactics for 13 Agent brands to Bionatural group ( Bioderma, Esthederm, Mustela, Nuxe, , Lierac, Filorga, SVR, Angiflash, Rhinaction,Physiomere, Swiss dent, Suavinex) Develop media relations strategy, seeking high level placements in print, broadcasts and online media Coordinate all public relations activities Direct social media team to engage audience through traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests and create content for press release and media Monitor, analyze and communicate PR results on quarter basis Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis Organizing events including press conference, influencing events, open days, and all what goes with the benifit of the brand exposure Coordinating logistics and external communications Coordinating offline marketing Campaigns in parallel to brand guidelines

Increased brand awareness through creation and management of social media channels, boosting social media engagement for 11 brands ( BIODERMA, Esthederm, Nuxe, Lierac, Phyto, Filorga, SVR, Mustela, Angiflash, Rhinaction, Physiomere) Created solution-based execution plans to achieve business goals based on Social media channels and internal reporting data. Directed traffic growth strategies and content distribution. Planned and executed offline marketing and social media advertising campaigns. Developed and executed multiple print and digital marketing efforts to enhance brand visibility. Maintain partnership with media agencies and vendors. Influencer Marketing follow up.