Tasha Riddell

Marketing Manager, Primary Care, Women’s Health & Surgery @ St. Elizabeth Healthcare

About

Strategic marketing leader with 20+ years of experience driving brand growth, customer engagement, and revenue generation across healthcare, financial services, and manufacturing sectors. I specialize in developing integrated marketing strategies, leading cross-functional teams, and executing data-driven campaigns that align with business objectives. Known for my ability to manage complex projects, optimize marketing operations, and foster stakeholder collaboration, I bring a results-oriented mindset and a passion for continuous improvement. Whether launching new initiatives or refining existing processes, I thrive in dynamic environments and consistently deliver measurable outcomes. Core competencies include: - Strategic Planning & Execution - Brand Development & Positioning - Project Management & Budget Oversight - Cross-Functional Team Leadership - Marketing Analytics & Performance Optimization - Stakeholder Engagement & Communication

Country

United States

City

Erlanger

Industry

Hospital & Health Care

Skill

Problem Solving, B2B Marketing Strategy, Business Strategy, Teamwork, Customer Relationship Management (CRM), Interpersonal Skills, Data Analysis, Research Skills, B2B Marketing, Organization Skills, Lead Generation, Public Speaking, Executive Visibility, Competitive Analysis, Return on Investment, Budget Constraints, Marketing Campaign Plans, Data Integrity, Campaign Strategies, Business Ethics

Experience

Marketing Manager, Primary Care, Women’s Health & Surgery

St. Elizabeth Healthcare

2023-4 - Present · 3 yrs 6 mos

Erlanger, Kentucky, United States

Service Line Marketing Manager, Ortho and Neuro

St. Elizabeth Healthcare

2021-11 - 2023-4 · 1 yr 6 mos

Erlanger, Kentucky, United States

Marketing Manager, Business Banking

Fifth Third Bank

2019-8 - 2021-11 · 2 yrs 4 mos

Cincinnati, Ohio

Assistant Marketing Manager

Fifth Third Bank

2017-11 - 2019-8 · 1 yr 10 mos

Cincinnati, Ohio

Provide marketing support for the mortgage and retail lending line of business. Manage all mortgage assets on the marketing toolkit for the sales team. Work with compliance and legal to seek approval of sponsorships submitted by the sales team and track available sponsorship funds. Coordinate all necessary updates needed to the lending pages on 53.com.

Manager, Corporate Marketing & Communications

Mazak North America

2013-8 - 2017-11 · 4 yrs 4 mos

Oversee all corporate communications and marketing for U.S. and Japan manufactured products for the North American market. Serve as the company's Salesforce.com administrator. Develop and execute marketing plans and new business development initiatives to increase sales and market share.

Marketing Specialist

Mazak North America

2011-8 - 2013-7 · 2 yrs

Project manager for the North American roll-out of Salesforce.com to sales team. Responsible for the adoption of Salesforce.com among sales team and serve as the company's Salesforce.com administrator. Oversee new business development efforts and responsible for the distribution of sales leads to sales team. Maintain competitive vigilance to uncover opportunities.

Business Development Coordinator

Psion

2010-6 - 2011-7 · 1 yr 2 mos

Uncovered new business opportunities through targeted telemarketing efforts designed to identify needs and make appropriate solution recommendations. Communicated to existing customers about new technology.

Product Marketing Manager

BlueStar Inc

2006-6 - 2009-1 · 2 yrs 8 mos

Marketed, managed and provided sales support for the Ithaca line of receipt printers, and the LXE line of rugged computers, which were distributed in the U.S., Canada and Latin America. In 2008, became exclusively the LXE Product Marketing Manager. Developed and implemented an extensive LXE marketing plan, which increased sales from $4.9M in 2007 to $10.4 M in 2008. Increased the number of customers' purchasing LXE product from a monthly average of 45 customers in 2007 to 80 customers in 2008. Developed and executed a marketing plan that led to a 21% sales increase for the Ithaca line of receipts printers. Responsible for managing $450-$500K worth of inventory for Ithaca and LXE for all global offices. Presented Quarterly Business Reviews to key BlueStar Executives and Vendor Executives that analyzed quarterly sales, top 20 customers, gross margin among product categories and ROI for marketing activities. Maintained competitive vigilance to adjust marketing plans accordingly to stay on top of competition.