Tash Coleman
Regional Partnerships and Brand Development Manager @ Akuma Sports
About
As the Regional Partnerships and Brand Development Manager at Akuma Sports, I focus on building and strengthening relationships with schools, universities, and sports organizations across the Middle East. Leveraging my expertise in brand management, I contribute to the growth of our sportswear business through targeted engagement and brand representation strategies. With over four years of experience in marketing, brand management, and sports events, I have developed expertise in graphic design, brand development, and stakeholder engagement. My roles in education, sports, and commercial sectors have equipped me with the ability to manage complex structures while ensuring brand consistency and delivering impactful results.
United Arab Emirates
Dubai
Retail
Customer Service, Graphic Design, Brand Development, Brand Management, Build Strong Relationships, Sales and Marketing, Community Engagement, Digital Media, Content Management, Content Management Systems (CMS), Canva, Adobe Creative Suite, Adobe Photoshop, Web Content Creation, Volunteer Management, Online Content Creation, Strategic Thinking, Storytelling, Corporate Events, Commercial Negotiation
Experience

Sports Delivery Coordinator (Events)
Loughborough, England, United Kingdom
•To run the delivery of Loughborough Sport’s internal and external activity with a particular focus on Derby County U23s Football and Loughborough Lightning Netball Franchise acting as Event Manager. •To lead event planning for feature events such as Rugby Big Match 2022 with over 2400 spectators, sport presentation teams and media & marketing planning providing an excellent student experience. •Development of marketing and ticketing strategies for selected events to maximise commercial activity working closely with the Marketing Team. •Development of visual and appealing bid documents for event proposals.

Camp Operations Manager
Repton, England, United Kingdom
•Responsible for the administration and project management of Liverpool FC’s Nike Camp at Repton School over a 6-week period. •Act as the first point of contact in the venue office, coordinating all communication and ensuring all documentation is compiled, collated, and shared with relevant parties along with booking of transport, accommodation and activities. •Leading participant arrival and departure procedures, acting as the lead member during event check-in and check-out processes. •Managing, updating and distributing all necessary project documentation (registers, room lists, emergency documentation) across project teams. •Leading the planning and logistics of the project's off-site excursion programme, managing communications with transport providers and attractions, as well as distributing necessary information to the camp team supervising the activity.

Sports Graduate Assistant
London, England, United Kingdom
• Responsible for developing effective and engaging content on Instagram for @MillHillSeniorSport to celebrate the school’s sporting success from inception. •Use of Canva to create visualizations and graphics to create a sporting identity for the school whilst maintaining brand awareness with themes such as athlete of the week, team of the week and weekend fixture schedules. •Responsible for the monitoring of four sports scholars including developing individual development plans to ensure an appropriate balance of all commitments to school, sport and wider interests.

Team Liasion Officer
•Act as the point of contact for assigned teams, linking Loughborough University and the team by assisting with daily schedules, training and events and resolving any problems that may arise. •Providing support for elite sporting teams and companies such as Manchester United FC, Forest Green FC, The FA, West Ham FC, FA Partially Sighted during their residential stay. •Responsible for supporting and overseeing administrative tasks such as venue bookings, transport plans, player and staff room allocations, catering requests and evening activity itineraries.

One Day Event Coordinator for Inter-Mural Sport
• Responsible for the organisation, coordination and running of One Day tournament style sporting events for the Inter Mural Sport programme for hall competition across a wide range of sports. • Designing competition format taking into account hall sign ups/dropouts and adjusting accordingly to provide a clear itinerary to ensure smooth running of the event. • Writing up of risk assessments for approval and set up sheets for facility staff for each ODE. • Liaising with 3rd party suppliers where extra equipment/technology may be necessary for the running of an event.

Performance Analyst for Lightning Netball
• Responsible for live filming and coding of Superleague matches and post-match analysis processes. Worked at the 2020/2021 Superleague Grand Final. • Collaborated with interdisciplinary staff members on projects to help provide data driven and sport specific training and gym programmes. • Established and created a visual performance plan with video links to not only state goals, values and aims but provide visual examples for wider understanding and appreciation. • Managed the video analysis provision for remote online coaching courses during the COVID-19 pandemic through communicating with coaches to film, edit and organise structured drills to aid their coaching presentations.

Hockey Performance Analyst Intern
Loughborough University
• Responsible for filming and coding of the men and women’s 1st team performance squad teams. Providing objective post-match statistics and analysis to aid the coaching process. • Designed creative and engaging presentations using Keynote/PowerPoint covering various topics from post-match analysis to opposition/scout analysis. • Responsible for the collection and monitoring of the Women’s Hockey GPS data using Catapult software to build a database and profile of the demands of the game and competition.
Tash Coleman's Contact Information
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