taryn bushrod

Marketing Consultant at LifeCycle Corporation

Prospecting new business and potential partners Developing and pitching sponsorship packages, creating sponsorship activation programs, and sponsorship sales for clients Compiling market research and analyzing marketing initiatives for clients

Performed project management duties, such as using Gant charts and decision trees to develop timelines and ensure projects were completed on time and within budget Developed, edited, and distributed weekly budget analysis reports for the Director, which was used for decision making purposes Researched information on numerous topics, providing background, organization of data, drafted and edited copy which led to published stories for the newsletter Assisted quarterly telemarketing campaigns, mailings, and prepared welcome packets for new donors/members

Created, implemented, and managed marketing sponsorship system including developing guidelines, procedural manual, application and approval process for sponsorship requests Planned and executed marketing campaigns, promotional activities, and event marketing to include trade shows and exhibits, grand openings, and community outreach activities Utilized questionnaire design skills to develop consumer surveys as a means to research and analyze market trends Wrote and managed website content and outlined information for Website to ensure the website displayed accurate information to viewers

Developed marketing initiatives for athletic events, designed advertisements to increase student awareness and attendance and created platform for promotional activities Aided event management duties for special events such as banquets, homecoming activities, annual golf tournament and Hall of Fame activities Assisted in game day operations such as game scripts, theme nights, in game presentations, and operating the matrix board

* Assessed financial management procedures as it pertained to flexible spending accounts and per diem for players and coaching staff * Provided budget formulation for coaching staff and players game day meals * Assisted office manager in support of the Chief Operating Officer * Developed and prepared reports and administrative documents * Researched neighboring school districts and developed a marketing plan for the school day initiative * Executed the facilitation of mass mailings, aided game day preparation, and conducted individual and group ticket sales

* Acquisition planning, solicitation, evaluation, negotiations * Contract Price Analysis for Firm Fixed-Price contracts * Contract Administration - Exercise Options, Contract Closeouts, Contract Modifications * Develop Sales solicitations, solicit quotes/proposals, evaluate and analyze quotes/proposals against pricing objectives to determine price reasonableness and recommend award

Activities and Societies: American Marketing Association, Delta Sigma Theta Sorority, Inc., Spokesman Newspaper- Arts & Entertainment Editor, Student Government Association