Tarun Mehta
Staff Product Marketing Manager – Smart Cities | Biz Dev & Product Mktg | Global Smart Metering @ Silicon Labs
About
A seasoned semiconductor and IoT business leader with 15+ years of proven experience across sales leadership, business development, and product strategy, driving sustainable growth in highly competitive global markets. My strength lie in combining deep sales expertise with strong product and market insight, enabling me to convert technology innovation into large, repeatable business wins.Today, I drive a $2B+ DWIN business pipeline, leading initiatives spanning product definition, new product launches, and technology roadmap alignment across regional and global market requirements. I work closely with applications, software, and product teams to define architectures, features, and roadmaps that directly address customer pain points and competitive gaps.I bring strong hands-on sales and business development experience, having worked extensively with global, regional, and key account sales teams. I actively support opportunity creation, strategic account engagement, tender influence, partner ecosystem development, and complex deal closing. My ability to bridge customer needs, sales strategy, and product execution consistently accelerates pipeline conversion and long-term customer relationships.With deep global metering market knowledge and strong customer relatioships, I maintain trusted relationships across utilities, OEMs, system integrators, and ecosystem partners. My understanding of market dynamics, regulatory frameworks, and competitive landscapes enables me to guide both direct selling and sales enablement efforts, helping teams win at scale across geographies.I am passionate about building high-impact businesses by aligning sales, business development, product, and technology — turning strategy into execution and opportunities into revenue.
India
Pune Division
Semiconductors
Artificial Intelligence (AI), Wi sun, Lora, Wmbus, ZigBee, Bluetooth Low Energy, Proprietary RF protocol,, Low-Power Wide-Area Network (LPWAN), Sub ghz, Smart Cities, Smart Metering, Radio Frequency (RF), Wireless Technologies, Business Intelligence (BI), Business Analysis, Leadership, Sales Strategy, Power Electronics, Connectors, Automotive Electronics
Experience
Senior Business Marketing Manager – Smart Cities | Biz Dev & Product Mktg | Global Smart Metering
India
Product Marketing & Business Development | Smart Metering | IoT | Wireless Technologies 1. Strategic leadership in IoT and Smart Cities: Led regional initiatives across IoT, Smart Cities, Smart Utilities, and RF technologies, leveraging LPWAN expertise (Wi-SUN, Wirepas, Zigbee, BLE, WMBus) to drive market adoption and innovation. 2. Business impact: Driving a $2B+ global design-win and opportunity pipeline, translating strategic engagements into scalable revenue across smart metering, smart lighting, EV infrastructure, and city-scale IoT deployments. 3. Product and architecture leadership: Partnered closely with applications, software, and product teams to define system architectures, features, and product roadmaps that directly addressed customer pain points and competitive gaps. 4. Go-to-market execution: Designed and executed GTM strategies across India, APAC, Europe and emerging markets, aligned with regional needs and technology trends. 5. Ecosystem and competitive leadership: Drove government and utility engagement, executed competitive counter-strategies, and scaled customers from pilot to mass deployment. 6. Brand and talent development: Led industry marketing initiatives and built academic partnerships to strengthen brand visibility and develop future engineering talent.

Head of Sales – India | Senior Technical Sales Manager
India
1. Drove profitable business growth and increased Semtech's market share in the region through strong customer relationships and collaborations, resulting in a 4X revenue growth. 2. Led a $10M+ pipeline for LoRa projects in India and penetrated key segments like smart metering and smart city applications. 3. Played a crucial role in LoRaWAN ecosystem development in India by working with module manufacturers, network providers, and solution providers. 4. Expanded Semtech’s presence among top telecom OEMs by initiating and managing business development for signal integrity projects. 5. Managed product marketing and business development across IoT, telecom, automotive, industrial, and wearables. 6. Organized PR activities, events, and webinars to enhance market presence and achieve sales and design win targets.

Assistant Marketing Manager
Pune, Maharashtra, India
1. Managed product marketing & sales for Hirose connectors in West India, achieving revenue goals. 2. Developed strong customer base, started office, and grew distribution network for Hirose. 3. Built relationships with key automotive sales accounts like Visteon, Tata, Mahindra, and more.

Business Development Manager
Pune Area, India
1. Developing business with new customer related to Automotive, Industrial and Lighting Segments. 2. Promoting company product lines like STMicro, NXP, Toshiba, Samwah, Osram and more. 3. Exceeded revenue goals for two consequent years and had been awarded best sales performer for two consequent years. 4. Meeting top level corporate clients. 5. Focusing on new product development. 6. Understanding customer application and providing techincal support. 7. Developing new customers and business. 8. Generate Enquiries, negotiate price, follow-up for order, close order and 9. Generate volume business for the company. 10. Communicate with the principals for PO loading, price negotiation, delivery follow up. 11. Handling techno-commercial sales cycle. 12. Guide & help sales team to generate good Business.
Key Account Manager-Automotive & Product Manager for Littelfuse
1.Business Growth in Automotive Sector: Managed and expanded business relationships with key automotive customers including Varroc, Uno Minda, Minda Creat, Tata, Mahindra, Bajaj Auto, Pricol, Chedda, and Star Engineering. 2. Product Promotion and Growth: Promoted Littelfuse products and spearheaded initiatives to drive business growth in the automotive sector. 3. Played a crucial role in the Indian automotive industry by initially qualifying and positioning Littelfuse SCRs for various applications, including CDR systems, RR units, flasher units, and other automotive uses. 4. Awards and Recognition: Received performance awards from Millennium Semiconductors and Littelfuse for outstanding sales achievements in 2011 and 2012

Sales Engineer
Linc Digital Systems Pvt. Ltd
Worked as Sales Engineer for Sales of Epabx Systems, Video Conferecing Solutions, CCTV Solutions Etc.
Education
Tarun Mehta's Contact Information
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