Tarun Sardana

• Advising gaming studios on GTM strategy, retention systems, creator ecosystems, and community-driven growth initiatives • Supporting multiplayer and casual games through engagement loops, incentivized acquisition, and competitive retention systems • Working with studios across launch strategy, Discord/community building, creator activations, and player lifecycle optimization • Conducting growth audits, competitor analysis, and playtesting reviews to identify retention and monetization opportunities

• Supported a Made-in-India battle royale title (5M+ first-month downloads) in activating grassroots esports through Discord-first communities, recurring scrims, and structured tournament circuits, strengthening competitive engagement and driving 60% Day 7 retention. • Consulted two early-stage casual games on user acquisition and engagement strategy, designing leaderboard systems and competitive gameplay loops to improve Day 7 / Day 14 retention while optimizing ROAS performance.

• Scaled the THRYL app to 500K users within 3 months, achieving 75K+ DAU and 10+ minute avg session time through esports tournaments, leaderboard systems, and casual game loops • Experimented with incentivized acquisition models (CPE / reward-based funnels), optimizing conversion flows and evaluating engagement quality across channels • Launched a new revenue vertical, “Growth Launchpad,” supporting early-stage games with GTM strategy, influencer marketing, and creator-led growth, converting 3 clients within the first month • Strengthened in-app monetization and retention by securing discounted gaming gift cards (Google Play, Steam, Amazon) in bulk, enhancing the redemption catalog and improving player LTV

Led growth initiatives across acquisition, playtesting, and monetization, focusing on scaling performance channels and translating player insights into product and growth decisions. •Delivered 15+ client UA and engagement campaigns for early-stage games (Overknights, Anichess, Boinkers, UGW, SimDunk), generating 100K+ revenue within 6 months while maintaining ~37% profit margins •Onboarded and integrated multiple offerwall partners (TyrAds, AppsPrize, AyetStudios) as a new monetization and engagement channel, activating 100K+ new users on the dedicated offerwall page, while improving retention of existing users by 2x through incentivized engagement funnels •Led end-to-end playtesting analytics and B2B campaigns (Krafton, MPL), executing 20+ structured playtests and translating player insights into improvements in FTUE, onboarding flows, and early retention. •Delivered post-campaign and playtest reports with clear insights on drop-offs, user behavior, and optimization opportunities

0 → 1M Users | Community-led & Creator-driven Growth Scaled Lysto from 0 to 1M users within one year by building creator-led acquisition and community-driven engagement systems. • Built and scaled a creator-led UA engine, onboarding 50+ gaming creators to drive consistent, low-CPI acquisition through play with creator tournaments. • Designed and executed Discord-led engagement systems (live events, scrims, creator interactions), lifting Day 7 retention by 65% • Launched and operated esports tournaments across 5+ game titles, and ran recurring game nights through 20+ partnered Discord communities, converting users into active, returning players • Supported product strategy with gamification systems (level progression, game cards, team cards, digital trophies) to improve engagement and LTV

• Led regional execution of “Gamers Without Borders 2022” (By Saudi Esports Federation) with a $40K budget, driving 12K+ registrations across 5 game titles • Partnered with Supercell for the Clash of Clans World Championship ($50K prize pool) as official platform partner, leading marketing and tournament operations across India & South Asia, onboarding 500+ teams • Hosted India’s largest Pokémon Unite tournament (130+ teams), featuring 10+ creators for live finals and pro teams from the SEA region, and launched a year-long tournament IP to drive sustained engagement

• Owned end-to-end competitive player experience across India & SEA, optimizing game discovery, match flow, and leaderboard UX • Collaborated with product and engineering teams to reduce drop-offs and improve progression systems, increasing active users by 30% MoM • Designed and implemented gamification systems (badges, rankings, referral flows) to improve engagement and retention • Onboarded 30+ tournament organizers, reducing CAC by 60% and enabling scalable supply of high-quality tournaments

• Onboarded 10+ agencies and influencers to execute CPI-based user acquisition campaigns, optimizing for cost efficiency and scale • Designed and executed inbound acquisition strategies, including Discord growth campaigns to drive community expansion and engagement

Led targeted user acquisition campaigns with $20K+ budgets in the real-money gaming and Play-to-Earn space, collaborating with influencers to drive low-CAC, high-intent users

Onboarded 20+ Micro creators for a product launch campaign using barter-based promotions, generating 500K+ reach and driving initial awareness

Contributed to 300% month-on-month business growth through performance-driven campaigns and creator partnerships • Built a referral-led acquisition engine, driving 200K+ users within 2 months by activating 100+ Esports and RMG creators to generate UGC and scalable distribution • Executed go-to-market campaigns for in-house titles (Mini Ludo, Carrom, Archery, Trivia), driving user acquisition and engagement • Conceptualized and tested a self-sustaining tournament model, gating entry through brand-led CPI tasks to enable user-funded prize pools and scalable monetization

• Scaled the Esports platform from 18K to 700K users within 6 months through tournament-led growth and creator ecosystem expansion • Onboarded 20+ tournament organizers and content creators, increasing tournament supply and community participation • Designed and executed the tournament roadmap and league operations, leading a team of 6+ admins to ensure seamless execution and player experience

• Built and managed brand and sponsorship partnerships, proactively onboarding partners to drive platform monetization • Collaborated with brands to design in-app monetization strategies, aligning campaigns with user behavior and platform engagement • Executed performance-driven ad campaigns, optimizing targeting and delivery to reach high-intent gaming audiences