Taru Jäykkä

Entrepreneur | co-founder | CFO

About

Thanks to more than a decade of professional experience and my entrepreneurial ability, ProPADEL Solutions Oy is one of the leading companies in padel court sales in the domestic market. As co-founder, CFO and sales professional, I combine my financial and commercial skills with the company's mission to expand padel sport internationally. My commitment to business growth and market entry strategy can be seen in the strong expansion of operations in the Baltics, Poland and Spain, which brings profitable growth to the company and also enables completely new business opportunities and the growth of the team's expertise. At Otavamedia, I have managed the content sales of women's magazines, utilizing my analytical vision and sales & marketing skills to promote success. My role is a mix of leadership in sales strategy and execution, brand management and customer experience. The expertise I honed at ProPADEL Solutions Oy and Otavamedia defines my ability to navigate and stimulate market growth and ensure a stable foothold in the competitive environment.

Country

Finland

City

Helsinki

Industry

International Trade & Development

Skill

Go-to-Market Strategy, Pricing Strategy, International Sales & Marketing, New Business Development, Consultative Selling, Sales and Marketing, Market Planning, Direct Sales, Strategy, Sales, Strategic Planning, Board Governance, Board Development, Sales Management, Sales Processes, International Sales, Sales Presentations, Market Research, Market Analysis, Financial Analysis

Experience

Entrepreneur | co-founder | CFO

ProPADEL Solutions Oy

2019-9 - Present · 7 yrs 1 mo

Operating area: Finland - Baltics - Poland - Spain

ProPADEL Solutions Oy acts as the padel court sales agency for Padel Courts Deluxe, Europe’s largest padel court factory. I am the owner and co-founder of the company. I am responsible for the company's finances and administration, as well as international trade development and sales management. My task is to manage the company and grow it profitably internationally. My main tasks are administrative matters, economic and market analysis and calculations, and offers. The company operates in Finland, the Baltics, Poland and Spain.

Head of Sales Group

Otavamedia

2018-11 - 2025-1 · 6 yrs 3 mos

I am responsible for the content sales of Otavamedia's women's and home magazines in the Consumer Customers department. In addition, I am responsible for Otavamedia Oy's brand online stores (etuasiakaskauppa.fi, kotiliesikauppa.fi, seurapuoti.fi).

Business Manager

Otavamedia

2015-2 - 2018-11 · 3 yrs 10 mos

I am responsible for Otava Group's B2C distance retailing business and online stores (book clubs and www.suomalainen.com) and the development of cooperation on different business areas in Otava Group (e.g. sales and marketing, material production, processes).

Marketing Manager

Otavamedia

2014-1 - 2015-2 · 1 yr 2 mos

Direct Marketing Manager

Otavamedia

2011-1 - 2014-1 · 3 yrs 1 mo

Chairman of the Board | co-founder

ProPADEL ry

2017-7 - 2023-12 · 6 yrs 6 mos

Finland

The goal and mission of ProPADEL ry is to increase and build the awareness of the sport of padel, the number of enthusiasts and hobby places, as well as other development work related to the sport of padel. As chairman of the association's board, I managed the work of the board and I was responsible for the association's operational financial affairs and documentation.