Tarryn Luongo
Redken US Marketing Director: Hair Color @ L'Oréal
About
An enthusiastic global brand marketer, creating innovative product ideas with strategic business objectives in mind.
United States
New York City Metropolitan Area
Cosmetics
Product Naming, End-to-End Project Management, Stakeholder Management, Product Concept, Strategic Thinking, Agency Management, Marketing Budget Management, Cross-functional Collaborations, Product Management, Concept Development, Strategic Insights, Build Strong Relationships, Communication, Analytical Skills, Product Marketing, Marketing Strategy, Beauty Industry, PowerPoint, Final Cut Pro, Microsoft Word
Experience

Senior Global Marketing Manager
New York, New York
Strong Project Management: Managing two of the fastest growing categories in hair color. Collaboration: Develop and launch all new products with strong partnerships across digital, creative, operation teams and countries. Innovative Thinker: Pushing true stylist insights to take ideas further to establish winning concepts Strategic Thinker: Reimagined our portfolio to tie closer to our brand values & assess business needs Resilient Mindset: Entrepreneurial spirit, stay focused on strategic objectives and push the keep going, make it happen mentality.

Global Marketing Manager
New York, New York
- Product Development: manage, reformulate, and innovate all Dermablend’s coverage cosmetic products - Brand Relaunch: assisted in crafting new brand strategy, re-focused consumer targets, contributed to look and feel, co-directed the photo-shoot for the brands new ethos and attitude -Relaunched iconic body foundation sku in 12 retailers and 2 countries, contributing to 10% of total business - Perfected product launch cycle from understanding consumer insights to developing intricate concepts, presenting to key senior management, developing packaging standards, and creating SEO optimized copy - International Expansion: working to make brand global ready - Digital Advisory Board: content creation made by industry professionals to be shared on brands' social platforms

Assistant Marketing Manager
New York, New York
- Manage new product development of Dermablend’s coverage cosmetics. - Assisted in launching Dermablend Professional in the first country outside the US. - Manage 3-year plans by identifying needs/opportunities within the brand and market - Work directly with US Labs for all upcoming product formulas - Manage product launches from start to finish: formula journey,launch concepts, launch assets, collateral. - Manage all packaging artwork for the brand: pack copy, romance copy, layout. Also includes international artworks. - Brainstorm and start launch process by creating Magellan briefs for new product launches, renovations, and reforms. - Manage cost of goods, launch forecasts, and cost-savings - Research new technologies for innovative claims, textures, forms, and benefits - Collaborate with following OPS teams: Development, MSL, PIM, Demand Planning, Finance, Purchasing, and Promo Logistics for all product launch needs. - Trends and Market Research - Managed 2015 American Academy of Dermatology Annual Meeting to leverage brand heritage

Marketing Coordinator
NY, NY
Currently supporting Operational / Trade Marketing and Product Development as well as developing social initiatives for our digital team. Trade Marketing - Contribute creative ideas and solutions to our retail merchandising Tester Unit Updates, New Store Merchandising Layouts Regular mailings to the STM, SCE and Field Teams Creator of product part numbers and DPM initiatives Created an organized system of maintaining product closets and collateral libraries Notable projects include - Re-Launch of Macy's Herald Square New Space Operational Marketing - Creator of product part numbers and DPM initiatives Track all projects in the Dermablend DPM system DMI - Assist in new product launches, engage in market research and product competition using the NPD system. Create primary and secondary product artwork and use the ESKO system to upload projects. Encourage team to stay up to date with brainstorming sessions and trend presentations. Manage Social Media platforms - create ideas and content for Facebook, Twitter, Instagram, YouTube, Google+. Created a new Pinterest page for the brand. Additional Projects - Prepared and Executed Dermablend's 2015 National Sales Meeting

Promotional Operations Planner
South Brunswick, NJ
Manage Luxury Division’s production of all promotional products Create production plans, manage MRP, place component orders, work with MSL to understand WIP issues Create Purchase orders, schedule production at subcontractors, reconcile inventory, create budgets Engage daily using SAP and DPM - inventory maintenance, issues, timelines Work closely and coordinate daily with marketing, development, market supply logistics, and sales teams

Event Planner/ Office Administrator
Party On With Natalie
Served as a Supervisor for School Festivals, Corporate Events, Country Clubs. Duties include Party Leading for birthday parties and maintaining events that range from 50 to 1000 people. Office duties include Database, A/R, Bank Deposits, planning events, answering phones, filing, mailings, emails and working with website designer.

Marketing Intern
West Long Branch, NJ
Provide administrative support to Assistant AD/Marketing Help create marketing plans for specific sports teams, increase attendance, ticket sales, mailings, and update social media outlets Lead marketing initiatives for all social media outlets - Facebook, Twitter, Instagram, Vine Support marketing staff in event preparation, scheduling, coordinating and operation Planned and organized sponsors, advertisers, vendors, fans and managed student workers for annual MU Spring Football Game

Athletic Communications Assistant
Long Branch, NJ
Assisted in the day to day operations of the Athletics Communications Office at Monmouth University. Support and lend assistance with game day operations, such as filming live games or scoreboard operating for men’s soccer, men’s football, men’s & women’s basketball, women’s lacrosse, and men’s baseball. Editing game footage using final cut pro. Assisting during press conferences after live games.

Digital Media/ Marketing Intern
NY, NY
Learned multiple skills and digital marketing techniques at the television network. Worked on specific sports shows by editing footage using Final Cut Pro. Produced web content onto the networks website, and uploaded to their mobile app. Also interacted with numerous universities and companies for marketing and sales data.
Tarryn Luongo's Contact Information
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