Tara Simon

President, The Americas @ The Estée Lauder Companies Inc.

About

Visionary strategic leader specializing in the beauty industry with demonstrated success in brand building, merchandising, consumer focused product development and portfolio management, sales and marketing, creative oversight , merchandise planning, emerging brands, and global P&L oversight. Leverages exceptional interpersonal skills, passion, high energy and innovative thinking to influence and drive results. Mentors future leaders, drives cross-functional collaboration, fosters relationships internally and with external business partners. Proven aptitude for driving meteoric sales growth and market share, improving profitability and consistently exceeds corporate goals and objectives.

Country

United States

City

New York

Industry

Cosmetics

Skill

Beauty Industry, Merchandising, Team Leadership, Strategy, Retail, Cosmetics, Fashion, Luxury Goods, Assortment, Sales, Marketing Strategy, Merchandise Planning, Inventory Management, Visual Merchandising, P&L Management, Brand Management, Styling, Trend Analysis, Brand Development, Sales Management

Experience

President, The Americas

The Estée Lauder Companies Inc.

2025-1 - Present · 1 yr 9 mos

New York, New York, United States

Global Brand President , West Coast Brands (Too Faced, Smashbox)

The Estée Lauder Companies Inc.

2023-2 - 2025-1 · 2 yrs

California, United States

Global Brand President

Too Faced Cosmetics, ELC

2020-9 - 2025-3 · 4 yrs 7 mos

Newport Beach, California, United States

Principal

Tara Simon Says, LLC

2020-1 - 2020-9 · 9 mos

United States

Founded consulting practice to address the growing needs of brands and private equity firms seeking strategic thought partners to develop retail or digital strategies, Go to Market plans, consumer focused brands, and beyond.

SVP Merchandising

Ulta Beauty

2015-2 - 2019-12 · 4 yrs 11 mos

Developed Merchandising strategy for all Prestige businesses at ULTA Beauty, driving sales while growing bottom line financial objectives. Built and lead team of best in class merchant leaders. Responsible for relationships with brand partners and developing new partnerships with trailblazers, such as Kylie Cosmetics, KKW Beauty and Fragrances, and Jennifer Lopez.