Tara Corey

Create a world-class prospect experience, improve the throughput of our joint sales and marketing efforts, and generate quality pipeline. Focused on empowering teams with the right insights, data and technology to execute and improve our end-to-end business processes: from top of funnel, through the sales pipeline, digital buyer’s journey and beyond. Modernize the traditional demand waterfall by leveraging intent buying signals and sales engagement technology to reach the right people, at the right time, through the right channels with hyper relevant messaging.

Work with global marketing functions to better leverage systems, processes, data and reporting to become more effective. Collaborate with functional marketing leaders in areas such as content processes, social channels, event insight and processes, and audience/persona development. Play an active role in change management and communications to ensure understanding, adoption and stakeholder input into global projects such as End to End Lead Management processes and SLAs.

Responsible for developing strategies to increase field marketing engagement with key stakeholders, managing strategic projects within the Executive Office and working with regional leadership team on various initiatives.

Built and managed a comprehensive Marketing performance management framework in support of the corporate and marketing 2015 growth strategy. Informed the management structure and cadence for the CMO and Marketing Leadership Team to enable key business decisions for integrated marketing plans and strategic initiatives. Drove consistent worldwide measurements and reporting to assess and measure marketing's impact and contribution to the business objectives: awareness, demand generation, pipeline acceleration, revenue, and efficiency and effectiveness. Responsible for delivering an interactive mobile Dashboard for the Marketing Leadership Team to provide transparency and results of marketing performance. Collaborated with HR and Communication leads to cascade and communicate strategy, performance plans, and results. Benchmarked performance with industry analysts and incorporated external research and best practices.

The Market Strategy PMO is chartered with establishing the analysis and tools to help the organization understand how resources are being invested, and why – and to utilize that transparency to evaluate investment tradeoffs and ensure sound business decisions. The PMO also drives a select mix of executive board level strategic initiatives on behalf of the Office of the CMO.

CRM project lead for lead and opportunity management workstreams.

Lead a team of Inside Sales Reps to grow the SMB market through Channel Partners.