tara taylor

* Provide deep insights into categories and bring cross-platform audiences to life by uncovering * insights across a variety of sources. * Create powerful stories and presentation materials that will inform sales and marketing * strategies and advertiser buying decisions. * Utilize key competitive syndicated resources, MRI, comScore and Nielsen, in order to * deliver actionable strategies to key internal clients. * Providing internal clients with analyses on BET Networks' brands and the competitive landscape. * Work closely with the VP of Consumer Insights and the SVP of Ad Sales Research team towards * deliverables of RFP's and ad-hoc analyses to a number of internal constituents. * Proactively help evolve regular reports to ensure they are delivering the most current and * relevant industry insights.

* Provided reporting and analysis on digital cross-media research for Telemundo Digital * Network. * Delivered key third-party digital research from comScore, Simmons and other online * resources for reports and ad hoc requests. * Supported sales and marketing departments to cultivate client specific digital sales * research presentations. * Maintained key comScore monthly reports to help drive business for the Hispanic market. * Initiated and summarized Kantar Media Stradegy advertising reports against Telemundo * and all other Spanish Language sites by category.

* Reported to the Vice President / Associate Publisher of American Photo, * Popular Photography and Top Model magazines. * Interacted with clients and agencies daily to handle requests. * Maintained document filing system and magazine inventory. * Created various spreadsheet reports for Account Managers. * Assisted Account Managers in collecting and organizing presentation data. * Trained incoming sales staff. * Typed correspondence letters and proposals for Account Managers. * Scheduled appointments for Group Publisher and Associate Publisher.

* Collected, analyzed and interpret digital and cross-media research for the Viacom Music and Entertainment Group. * Provided key insights from myriad sources to best position Viacom brands, as well as positioning a more indepth analysis for these brands in an increasingly competitive marketplace. ; * Maintained monthly Brand Snapshot report for Viacom Entertainment Group. ; * Supported sales department with the production of client presentations using a variety of digital media * resources. * Assisted with ad-hoc projects, depending on the needs of the team. * TARA TAYLOR 646-418-6471 TTaylor6742@gmail.com

* Gathered and analyzed data on the competitive internet landscape for digital sales and marketing team. * Served as primary strategic lead for all digital projects to both client and internal teams. * Compiled, analyzed and interpreted information from various research sources. * Created and maintained complex monthly spreadsheets for Executive digital sales team. * Extracted key insights from myriad syndicated sources to help drive business. * Worked with sales and marketing departments on the development of sales presentations and proposals. * Modified and/or created overall online and cross-media research reports. * Summarized MarketAdvisor online advertising reports for all HFM US sites and their competitors. * Managed and mentor junior analyst and interns.

* Provide deep insights into categories and bring cross-platform audiences to life by uncovering insights across a variety * of sources. * Create powerful and innovative audience insights in order to strategically position and distinguish BET * Networks in the marketplace * Utilize key competitive syndicated resources (MRI, YouGov and Kantar), digital and social measurement systems * comScore, Nielsen @ Plan and Social) in order to deliver actionable strategies to key internal clients. * Providing internal clients with analyses on BET Networks' brands and the competitive landscape. * Work closely with the SVP of Strategic Insights and VP of Consumer Insights & Business Strategy towards * deliverables of RFP's and ad-hoc analyses to a number of internal constituents. * Proactively help evolve regular reports to ensure they are delivering the most current and relevant industry * insights. * Manage and mentor analyst to grow skills and provide leadership in generating compelling and strategic * research.

* Delivered contextually relevant multi-platform research insights for Telemundo Media. * Provided key third-party digital research from comScore, Simmons and other online resources for reports and * ad hoc requests. * Supported sales and marketing departments to cultivate client specific digital sales research presentations. ; * Maintained key comScore monthly reports to help drive business for the Hispanic/Multicultural markets. ; * Interacted with clients and agencies daily to handle requests and ensure presentations is received in a timely * manner. * Initiated and summarized Kantar Media Stradegy advertising reports against Telemundo and all other Spanish * Language sites by category. * Managed external requests on behalf of the team.

* Researched and developed insights for Corporate and Brand initiatives for Time, Fortune, and Money magazines. * Managed the fulfillment of research proposal and RFPs for specific categories. ; * Developed competitive positioning sales stories based on syndicated data and other third party resources. ; * Responsible for using comScore, Nielsen @Plan and Galaxy Explorer to conduct market research for the digital * department. * Supported sales and marketing departments with the production of client presentations. ; * Summarized MRI trend reports for Time, Fortune and Money magazines sales and marketing departments.

* Gathered and analyzed data on the competitive internet landscape for Hachette Filipacchi Media digital sales and * marketing team. * Serve as primary strategic lead for all digital projects to both client and internal teams. * Compiled, analyzed and interpreted information from various research sources. * Created and maintained complex monthly spreadsheets for Executive digital sales team. * Extracted key insights from myriad syndicated sources to help drive business. * Worked with sales and marketing departments on the development of sales presentations and proposals. * Modify and/or create overall online and cross-media research reports. * Summarized MarketAdvisor online advertising reports for all Hachette Filipacchi Media sites and their * competitors. * Manage and mentor junior analyst and interns.

* Delivered contextually relevant multi-platform research insights for Telemundo Media. * Provided key third-party digital research from comScore, Simmons and other online resources for reports and * ad hoc requests. * Supported sales and marketing departments to cultivate client specific digital sales research presentations. * Maintained key comScore monthly reports to help drive business for the Hispanic/Multicultural markets. * Interacted with clients and agencies daily to handle requests and ensure presentations is received in a timely * manner. * Initiated and summarized Kantar Media Stradegy advertising reports against Telemundo and all other Spanish * Language sites by category. * Perform a wide range of clerical, secretarial and general office duties. ; * Manage external requests on behalf of the team.