TaoTao Agnes Liu
General Manager, China @ Ekornes, Inc.
About
Tri-lingual General Manager in executive management, Business Head with Proven Record over 15 years, in France / US & Canada / APAC & China. Business P&L Owner, inclu. DTC (eCommerce, Retail) & Wholesales. Experience in branding, eCommerce, Retail & Wholesales in APAC: - New channels of customer acquisition and branding. - Strategic and Competition analysis. - E-Commerce new business model setup & sales. - Digital transformation - Wholesales partner management - Retail management
China
Shanghai
Apparel & Fashion
Go-to-Market Strategy, Business Transformation, Creative Marketer, Private Security, Strategic Planning, Management, Business Strategy, Problem Solving, Business Development, Strategy, Customer Relationship Management (CRM), Interpersonal Skills, Marketing Communications, Branding, Executive Management, Brand Awareness, Public Relations, Product Marketing, Marketing Management, Market Development
Experience
General Manager, China
Ekornes, Inc.
Shanghai, China
China business leader Stressless & IMG Comfort brands
Head of Ecommerce
GANNI
Shanghai, China
CN P&L owner, Entrepreneur 0-1 in building up CN business
Director, Digital, Social Media & eCommerce, APAC
Align Technology
Shanghai City, China
Head of Digital Marketing, Social Media, E-Commerce, APAC (14 countries and regions)
Digital Marketing Director, APAC
LIXIL
Shanghai City, China
In charge of Digital Marketing & E-Commerce Sales.
Sr. Digital Marketing Manager
Starbucks
Shanghai City, China
In charge of digital marketing: E-commerce (Tmall), Social commerce (WeChat), Mobile payment & other digital innovative projects.
Digital Project Manager
Burberry
Shanghai City, China
Digital Project Manager lead within Creative Media for programs of cross functional/business platform projects in APAC. - Ecommerce: Tmall - Social: WeChat in China, Line in Japan, Kakao in Korea
Digital Marketing Manager
Pierre Fabre Laboratories
Shanghai, China
- Assist General Manager to set up digital marketing strategy according to brand sales & marketing objective. - Develop integrated digital marketing action / execution plan. - Set-up and control digital marketing budget. - By managing a team and agencies, take full responsibility for archiving digital marketing objectives through: Brand website maintenance, Brand APP, EDM, Digital campaigns, EPR and Crisis management, Social buzz monitoring & Crisis management. Search engine marketing (SEO / SEM) Social media marketing E-commerce
eMarketing Strategist / Account Manager
Magnify Digital
Vancouver, Canada Area
Served multi-international clients for digital marketing, including NOKIA and VANOC (Vancouver Organizing Committee for the 2010 Olympic). - Lead digital campaigns: a NOKIA case won 2011 Silver Lion Cannes for Creative. - Execute social media campaigns: Facebook paid advertising / Twitter. - Execute search engine marketing campaigns.
Internet marketing manager
Liberal Avenir (Paris, France)
Maintain website, develop and execute an email marketing campaign, customer retention strategy.
Education
Université de Sherbrooke
E-Commerce
NEOMA Business School
Management and Technology
Bachelor degree in technology and management at Reims Management School (one of the best business school in France). Specialization: Information Technology.
TaoTao Agnes Liu's Contact Information
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