Tanzeeha Sarfraz

As a Senior UI/UX Designer at OCloud Solutions, I lead the design strategy and execution of user-centric digital products for diverse global clients. I collaborate closely with cross-functional teams, including developers, product managers, and stakeholders, to transform complex requirements into intuitive, elegant, and scalable interfaces. Key Responsibilities: Spearhead the end-to-end UI/UX design process across multiple web and mobile platforms. Conduct user research, competitive analysis, and usability testing to inform design decisions. Create wireframes, user flows, interactive prototypes, and high-fidelity designs using tools like Figma, Adobe XD, and Sketch. Develop and maintain scalable design systems and design tokens for consistent branding and interface patterns. Translate client needs into compelling visual narratives while maintaining usability best practices and accessibility standards. Mentor junior designers and contribute to continuous improvement of the design process and team efficiency. Work in agile environments, participating in sprint planning, design reviews, and product launches. Designed each post, carousels and videos from March to August.

As the Creative Designer at Brainium Technologies, I lead the creative direction for design projects, ensuring a perfect balance between functionality and aesthetics. My role involves overseeing UI/UX design strategies, mentoring team members, and collaborating with clients and developers to deliver high-quality, user-centered solutions. I also manage branding and marketing design initiatives, ensuring consistency and innovation across all visual content. This position allows me to combine leadership with creativity, driving impactful designs that align with the company’s vision and goals.

During my time at SoftAccess, I worked as a UI/UX Designer and Social Media Manager, blending creativity with strategy to enhance digital experiences. I was responsible for designing intuitive user interfaces that improved engagement and usability across web and mobile platforms. In addition to UI/UX, I managed social media campaigns, crafting compelling content and visuals to boost brand visibility. By analyzing user behavior and market trends, I successfully optimized digital touchpoints, ensuring both aesthetic appeal and functional efficiency. This experience strengthened my ability to merge design with marketing, creating seamless user experiences while driving brand growth.

As a Junior UI Designer at Plugsol, I focused on crafting visually appealing and user-friendly interfaces for web and mobile applications. I collaborated closely with senior designers and developers to translate ideas into intuitive, engaging designs that enhanced user experience. I gained hands-on experience in wireframing, prototyping, and UI design, ensuring seamless interaction and accessibility. My role also involved refining design components based on user feedback, improving usability, and maintaining brand consistency. This role strengthened my problem-solving skills and design thinking, allowing me to create impactful digital experiences while learning from industry experts.