Tanya F.

Pure Treats Inc. PureBites® and PureSnacks® are leading brands of all natural dog and cat treats, food, mixers & toppers. Founded in 2005 and focused on its core principle of asking pet parents to turn the bag around and look at our simple, pure and high quality ingredients, Pure Treats is building a loyal following of furry loved ones who are crazy about our nutrient rich treats, food, mixers & toppers. PureBites are available throughout leading North American pet specialty chains like Petco, PetSmart & Pet Valu as well as thousands of neighborhood pet stores in over 10 countries. PureSnacks are available at leading chains like Walmart, Loblaws and Canadian Tire.

Primal was founded in 2001 with a mission to improve the overall health of pets by getting more raw and fresh foods into their bowls. A pioneer in the alternative pet food category, Primal has been supporting pets ancestral biological needs by crafting premium raw and freeze dried pet foods using whole food ingredients for nearly 25 years. Primal is a market leader in raw and freeze dried pet food in the neighborhood pet channel, and with the launch of its most recent innovation, Kibble in the Raw, Primal continues to set the industry standard. Primal nourishes dogs and cats with minimally processed recipes that are crafted from real whole foods for optimal health and digestibility.

•Responsible for developing and communicating clear long range merchandising strategic business plans by vendor and brand. Maximize and achieve S$, GM$, and inventory plans based on current business trends or changes within competitive landscape. •Strategic business plans have positioned PetSmart for continued growth, market share gain, and ensure market leadership position. •Continually drive increases to plan through identifying and reacting to product and brand trends, promotional planning and strategies, vendor funding negotiations, securing off shelf locations, and flawless execution in category resets and monthly promotional planners. •Prepare and negotiate vendor terms yearly by working cross-functionally with leadership, vendors, and marketing to secure funding annually to offset marketing budgets and support promotional plans. •Manage a highly complex and SKU intensive business that includes 35 vendors. I am currently responsible and oversee eight categories. •Responsible for vendor assortment selections, create pricing strategies, negotiate product purchases, and manage product assortment and product specifications to identify and address opportunities within the business and the market to maximize opportunities. •Develop, build, and maintain strong vendor relationships within the vendor community in order to ensure the best possible price, innovative or exclusive products, new brand launches, and first to market shipments. •Proactively build and maintain successful and productive cross functional relationships with leadership and peers in financial planning, replenishment/allocation, marketing, presentation, store operations, and Ecommerce. I include them in the decision making process, consider their perspective and am cognizant of their priorities. •Partner with planning and replenishment/allocation on seasonal and annual plans as well as quarterly and monthly reforecasts.

•F2013-S2014 was hand selected as one of 12 participants for PetSmart Talent Acceleration Program. Intent of program was to accelerate the growth, development and readiness of targeted associates through providing a meaningful experience that includes assessments, focused development, and realistic business exposure in a cohort environment to enrich their growth. This program provided the needed growth and development to be promoted to a Senior Category Buyer in Sept 2014. •Received Hard goods Buyer Spring 2013 based on financial performance to plan as well as displaying PetSmart Success Factors. •April 2013 given additional responsibilities of Cat Litterboxes & Accessories as well as an Assistant Buyer to accelerate growth and development as a next step in preparation for a future senior buying role. •Appointed in 2012 the lead Hard goods buyer to help develop POD structure for Integrated Financial Planning for the organization. Helped to provide training to members of the planning, replenishment/allocation, and buying teams. Supported timelines for roll-out, and providing ongoing support during the initial roll-out and beyond. •Despite a tough retail environment I met my 2013 financial obligations S$ plan and GM$ Plan and ranked second in Hard goods Division for performance to Plan. •Vendor channel strategy decision in 2012 with my 2nd largest vendor lead me to execute a new Stain and Odor platform and these unforeseen circumstances affected my largest category. I worked with a high sense of urgency to re-evaluate my current strategy and worked on an accelerated timeline to create speed to market with a new brand launch of Shout Pets and a plan to offset the loss. •Proactively collaborated with leadership & vendors to drive and exceed 2011 S$ plan and GM$ plan by effectively planning and executing a strong promotional plan and overcame financial headwinds with one of my largest vendors. Ranked 2nd Hard goods Division for performance to Plan.

•I proactively collaborated with leadership & vendors to develop a long range HABA Healthcare strategy to drive and exceed 2010 S$ plan and GM$ plan. •Developed and executed a successful and operationally excellent launch strategy for GNC Pets in under 8 months by partnering with key strategic partners including GNC, replenishment/allocation, store operations, and presentation. The strategies lead to minimal disruption to the go forward brands, vendors, and overall business. •Negotiated markdown allowance to apply to discontinue currently inventory to maintain category GM%. This allowed funds to be used towards a strong promotional plan for the launch. •Developed a platform to create future success and awareness for GNC Pets by collaborating with GNC and key cross functional teams on strategies for trial, education, and in aisle and promotional marketing elements.

•Responsible for developing and communicating seasonal merchandising business plans by vendor and brand that maximized and achieved S$, GM$, and inventory plans based on current business trends. •Managed a highly complex and SKU intensive business that includes Ladies Swim, Active, and Golf apparel and drove S$18M annually in 49 stores when I decided to leave the business. •Accountable for forecasting and executing markdowns, open to buy, merchandise distribution, product replenishment and developing financial plans. •Analyze and create sales and stock reports that assist in identifying business opportunities and shortfalls. •Interact with vendors on a daily basis and create partnerships that promote positive results. •Responsible for communicating product flow to stores, merchandise placement to increase sales and turn, and creating and getting funds for weekly sales push contests or specialist programs to motivate sales associates. •Create market analysis and plans of 49 stores sales trends every season. Tailored each assortment to their regional differences and market demands by store. •Focused regionally and established the need for separate buys in current and previous buying positions. •Increased sales penetration in 2009 over 2008 in ladies swim, active, and ladies golf. •Worked with vendors/stores to implement yearly fall golf/swim seminar to educate store staff on product and selling. •Work with Store Managers to identify specific store needs and tailor each store’s buy to fulfill these regional opportunities. •Negotiated deeper discounts and markup with vendors on a monthly basis to drive GM to the bottom line. •Scripted and produce every season three 30 minute closed circuit telecasts to stores on selling techniques, trends, and product knowledge for swim, active and ladies golf. •Managed and trained 4 executive trainees in retail purchasing and related job aspects.

•Reported measurement data and billing forecasts to Marketing Manager. Reviewed and reconciling Clark Stock/On Order for Stock Machine Reports on a monthly basis. •Responsible for accurately ordering and maintaining accurate count of all company new and used equipment inventories and controlling all related job costs. •Allocated payable invoices to correct jobs, invoice each order and coordinate equipment delivery to customers. •Process and expedite customer orders in a timely manner, open and maintain equipment file on each customer order, prepare work order, apply for any available discounts, and compile a job cost report for each transaction that will provide total cost and gross profit for management and accounting. •Communicate daily with manufacturers and vendors while interacting with other company departments, management staff, and customers. •Prepare split commission statements for all salesmen for each transaction in Phoenix as well as all other branches. •Oversee two other employees in equipment purchasing department in addition to advising branch coordinators of the proper procedure of handling paperwork relating to new/used forklift and accessory sales. •Received Administrative Service Award for 1998 & 1999. •Manage inventory stocking levels of $1.6 million and prepared stock/pool requirement analysis without error. •Implemented system to request funding with finance company and procedures to complete paperwork for field diverting stock & pool trucks. •Spearheaded monthly sales booking and backlog report for corporate office and branches to track $1.6 million stock levels. •Created a system to analyze, review, and maintain monthly Industrial Truck Assoc report based on equipment sold. •Implemented system to submit price protection documentation to vendors at time of price increase within guidelines. •Created a system to track and submit documentation to specific vendors for bonus programs for salesmen.