Tanya Dubey

Setting up efficient processes and infrastructure internally as well as delivering game-changing experiences and providing strategic insights to our partners. Ensuring the highest delivery around program execution, as well as meeting success metrics with Creator Programmes such as Creator Accelerator Programme India and India Campus Knowledge Programme. Managing multiple internal & external workshops, productions, workshops & events online & in-person. Understand the success of the creator community using a data-driven approach, tracking against goals. Source and cultivate cornerstone creators both on and off the platform that have a broad impact to onboard into the program.

Supporting & amplifying content creators on LinkedIn in India. Responsibilities include: Discover strategic partners and have a clear priority vision to educate them on the platform's technology, and manage its implementation and optimization. Collaborate with internal teams to identify best-in-class content and develop strategies for distribution outlets. Nurture creators to help ramp up their sharing and audience growth while improving content quality. Understand the success of your community using a data-driven approach, tracking against goals. Source and cultivate cornerstone creators both on and off the platform that have a broad impact to onboard into the program. Act as an evangelist for creators as well as our Content Experience team. Few Highlights in my current role till now: 1) Leading CAP in India: India is the first international market after the US to launch the Creator Accelerator Program & the strategy & research work I put in was instrumental in making it happen in time this year. I got the opportunity to build one of the highest-visibility projects for the Editorial India team and was also responsible for ensuring that our entire team is involved in this massive undertaking. 2) Program Manager for India Campus Knowledge Program: I worked on building a Proof of concept for our ongoing programme catering to the Student community in India on LinkedIn.

Develop and implement a strategic and impactful consumer communications programme to bring LinkedIn’s member value to life - with a focus on member success stories, member education, consumer trends, consumer product launches, and platform insights/member data. Responsibilities include: Developing a consumer comms plan and strategy to raise LinkedIn’s awareness among professionals Driving consumer comms campaigns that highlight products, insights and community value. Telling agenda-setting member stories: Spotting and pitching trend stories, bigger features that bring to life to narratives such as community building, upskilling and networking. Integrate LinkedIn platform data with member stories. Identifying key cultural moments to leverage for member value activation: Building community-driven engagement for moments, and partner with Editorial and Brand teams to build member value on and off-platform.

As a part of the Corporate Communications team, working on Consumer Comms initiatives with a focus on creating conversations on the LinkedIn platform through member storytelling. Responsibilities include: • Building an engaged community of #ProfessionalsOfLinkedIn across India and the Asia Pacific region – on LinkedIn- through original, first-person storytelling. • Working in partnership with the global brand and digital marketing teams to increase engagement across social media platforms. • Coordinating with LinkedIn's PR and social media agencies in India regarding the creative/design elements and overall visibility of campaigns pertaining to the Comms team.

Producing and programming for “Leaders of Tomorrow” show and similar projects for the Times Network (ET Now, Mirror Now & Times Now). -Under Times Influence, the focus is primarily on conceptualization & end to end execution of ideas for the show. -Managing the entire lifecycle of the show from ideating, researching, reporting, scripting to ensuring that the show goes on air at the highest quality. -Managing social media and content calendar for the show across channels like Facebook, Twitter, Instagram, and LinkedIn. -Directing on-ground events for the show and managing production, client servicing, and event management companies to ensure that the show is televised properly. - Responsible for scripts, AVs, vignettes, and on air quality of long and short format episodes - Researching and reporting on industry trends, identify emerging startups, follow developments on OTT, startups, the stock market, public policy, e-governance for key players across small & medium enterprises.

Writing news stories for the online publication. Focusing but not limiting to small businesses, travel, and lifestyle beats.

Correspondent covering Start-ups & Tech for Zee Business. Also worked with Production team to produce daily stories on the startup ecosystem under the segment ‘Startup Central’.

Contributed in organising a four-city amphitheatre tour for Prateek Kuhad and handled the marketing and communications for the artists under the record label.

Wrote an article covering an event, compiled the quiz column and public releases for the newspaper.

Contributed in promotions of the restaurant in the city and engaged collective groups of people to boost footfall and sales.

-Developed and implemented sampling missions to organisations to increase visibility and drive trial of the product. -Headed a team of ten wiiings team members -Helped in recruitment and coordinating the team members' activities daily -Prepared monthly reports showcasing the team's progress, on & off premise training of the brand to external companies & tracking competition.

Handled relations between the organisation and the university and conducted outgoing exchange and events.

BrewMate.co.in – Successfully built a D2C tumbler brand, achieving a significant social media advertising with impressions at 25k+ and clocking a robust revenue of more than 40K within the initial 5 weeks of launch. Recipient of the prestigious TrailblazHer Scholarship, covering 80% of the total tuition expenses.

Pursued Journalism Hons. which included theoretical knowledge of the craft. Also submitted a dissertation on Changing Visual Culture: A study of Instagram, Pinterest & Tumblr.