Tanya Cerniuk

Provides strategic leadership to position Adecco Canada at the forefront of the staffing industry by establishing and executing long-range goals, strategies, plans and policies; advances the company’s mission and objectives of promoting revenue, profitability, and growth; oversees company operations to ensure production efficiency, quality, service, and cost-effective management of resources.

Member of Canadian Leadership Team reporting to President. Responsible for Top National Accounts and Strategic Growth across Canada leading diverse teams in New Business Development, Customer Success, Solution Design, Proposals and Compliance.

ACSESS is Canada’s National Staffing Association. ACSESS advances best practices and ethical standards for the $15 billion staffing industry through advocacy, government relations, professional development, resources and research.

Responsible for leading a National sales team focused on growing Compass Group Canada's Healthcare & Senior Living Sectors. • Oversee all National sales and sales-related functions for Healthcare & Senior Living including sales strategy, sales training, forecasting, pipeline development, territory management and people development • Drive new business revenue aggressively while ensuring strong profitability • Identify necessary support resources for sales team and mobilize these required resources to successfully close new business • Provide strong leadership to the sales team. Mentor and coach a seasoned, highly skilled team of sales professionals. • Communicate effectively across the organization both horizontally and vertically and use analytics to support development of new growth strategies • Continuously develop and re-position strategies to evolve with complex deals and market segments

National Account Director responsible for the management and deployment of Strategic Partnerships in Senior Living. • Management of operational team of District Managers to facilitate strategic action planning resulting in a stronger partnership and total customer satisfaction to ensure account retention. • P&L responsibility for National portfolio of 36+ accounts with a focus on KPI performance management, while driving innovation and operational excellence. • Ownership of strategic governance model aligning multiple levels of senior client stakeholders and facilitation of strategic action planning, implementation of patterns of management, and change control mechanisms. • Leadership of end-to-end account growth development of new services and sites, including identification, conceptualizing and implementation.

Development of Strategy, Growth and Leadership for Sodexo Canada’s Sports & Leisure market and Champion of complex business segments including Pharmaceutical, Financial Services, Telecommunications, Information Technology, and Professional Services. Demonstrated sales leadership through achievement of Platinum Status consistently by exceeding annual sales targets by over 30%. • Develops and implements annual strategic plan to identify key areas of growth potential including identification, prospect qualification, organization survey, proposal development, presentation delivery and contract negotiation. • Establishes and maintains a solid and mutually beneficial business relationship resulting in highest levels of client satisfaction and account retention, and future business growth plans. • Interfaces with all levels of management for purposes of consultation, intervention and facilitation of strategic sales experiences. • Maintains awareness of industry, competition and market conditions and leveraged current client relationships to develop new business opportunities. Market Concentration: Pharmaceutical, Financial, Retail, Telecommunication, Technology and Support Services. National Leadership: Sports & Leisure and Real Estate Markets. • Provides direction on implementation and delivery of sales needs and creates a competitive advantage through the design, development and recommendation of sales approaches. • Leads all new business development proposals and liaises with Finance, Marketing, and Human Resources throughout proposal process to build value proposition and strategies to win.

Achieved year-over-year new sales growth for five consecutive years, exceeding sales targets by 15 to 30% annually. Assisted Senior Vice President to re-build Corporate Services Sales Department to turnaround Department Hit Rate and Development Rate. Budget in excess of $6.5 Million annually.

Achieved 10-20% growth in three consecutive fiscal years in assigned existing account responsibility. Market Focus: Tourism, Retail, Healthcare, Social Services, Policing and Financial Institutions • Collaborated with VP of Sales and Marketing to develop and implement annual marketing and communications plans • Generated sales leads through direct mail and e-marketing campaigns, presenting at conferences, trade shows and information-based events. • Lead presenter for clients, industry groups and conferences to promote products and facilitated training programs (>20 events per year) • Developed annual budgets based on forecasting sales and setting targets (budget in excess of $1.0 million per year) • Developed and deployed a complete client tracking, lead follow up and sales channel management system. • Directed, motivated and managed Contracted/Commissionable Sales Team in Ontario, and led networks of 70+ distributors, partners and trainers.

Special Assistant Tina Molinari, Associate Minister of Municipal Affairs & Housing for the Progressive Conservative Party of Canada.

To succeed in today's competitive business environment, leaders must have confidence, determination, vision and knowledge to drive organizational performance and deliver results. The WFF Executive Leadership Program, led by Northwestern University's Kellogg School of Management Faculty is exclusively for the foodservice industry and provides high-potential leaders a global management perspective. Graduates have the opportunity to build the skill set necessary to successfully lead organizations while building strategic connections with industry peers.