Tanya Kalani

Senior Influencer and Content Executive @ Unilever

About

I’m a digital-first marketing professional with over 6 years of experience crafting high-impact campaigns for iconic brands at Hindustan Unilever and Estee Lauder. From launching Dove India’s channel (125K+ followers) to managing influencer ecosystems with 1000+ creators and leading a masterbrand campaign with 200Mn+ views — I bring a blend of strategic thinking, creative agility, and executional excellence. I currently lead content, influencer, and performance marketing for Dove India and Dove Men, along with cross-functional collaborations spanning PR, e-commerce, and purpose. I’m passionate about storytelling that delivers ROI, mentoring teams, and building brands that connect deeply with their audience. 📩 Let’s connect or drop me a message! | Social Samosa 30 under 30 winner https://www.canva.com/design/DAGuPJ39W1Q/87ER3w5AwOCGxNDIRVGTBw/edit?utm_content=DAGuPJ39W1Q&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Country

India

City

Mumbai

Industry

Health, Wellness & Fitness

Skill

Project Management, Business Planning, Public Relations, E-Commerce, Podcasting, Snapchat, YouTube, Paid Media Strategy, Paid Media Advertising, Earned Media, ORM, Data Entry, Research Skills, Retail Sales, Client Services, Fashion Merchandising, Window Dressing, Creative Merchandising, Store Setup, Sales Operations

Experience

Senior Influencer and Content Executive

Unilever

2024-10 - Present · 2 yrs

▶️ Worked on multiple launches on Dove haircare via others say, Earned media, social media and Ecommerce platforms. ▶️ Monthly activation of 1000+ influencer at optimised CPR ▶️ Monthly Reporting and Analysis of content ▶️ Planning monthly & quarterly strategy for content for Ecom, Influencer and social ▶️ Launching brand social handles and leading growth strategy ▶️ Managing and leading multiple cross functional teams

Digital Marketing Executive

Unilever

2022-5 - 2024-11 · 2 yrs 7 mos

India

▶️ Launched Instagram for Dove India ▶️ Core member of the content team on Haircare ▶️ Worked on different key brands for HUL haircare like Dove, Indulekha & Tresemme ▶️ Built & Hired team on 13 for social and digital activity for haircare category ▶️ Worked on Dove’s purpose campaign Stop the Beauty Test 2 years in a room

Owned and Paid Media Executive

The Estée Lauder Companies Inc.

2021-2 - 2021-12 · 11 mos

Strategizing social calendar plans for Smashbox & Too Faced. Execution of posting, copywriting, virtual selling operations for virtual consultation, masterclasses, ensuring brand presence on retailers and raising purchase orders for vendors & agencies. Launched Too Faced India’s social media handle and completed profile verification within four months. Assisting consumer marketing manager in local shoots, operational support, agency co-ordination etc. Co-ordinate with Online, PR, Education and artist team for marketing activities, content creation & other required support. Online Reputation Management on daily basis for both brands including consumer complaints and queries. • Course creation & training select Beauty advisors on social media etiquette, content types with education manager. Collaborate with the Regional & Global team to procure & develop local assets, with agency representative for weekly plans & strategy and design creation. Keeping up with the latest social media trends.

Marketing Coordinator

The Estée Lauder Companies Inc.

2019-1 - 2021-2 · 2 yrs 2 mos

Mumbai, Maharashtra, India

VM & Trade Marketing - brand launch at retailer POS & Regular / campaign updates. Social Media content planning & execution Assisting in planning on content creation Handling Consumer engagement via social platform Analysing content & Engagement