Tanya Kalale

- Design and manage visually appealing and engaging social media content using Canva to effectively promote cultural and community events, helping to increase awareness and boost student participation in on-campus activities.

- Designed and implemented a Salesforce dashboard tracking key metrics including Leads, Accounts, SQLs, SAT, Opportunities, Pipeline, and Revenue, enabling greater visibility into performance and trends. - Performed statistical analysis on digital marketing campaigns, evaluating ad performance to recommend which initiatives to continue, optimize, or discontinue. - Conducted market research on customer concentration across US tech hubs (Bay Area, New York, Boston, Raleigh, Austin, Seattle) using Salesforce CRM and LinkedIn Sales Navigator.

- Coordinate engaging events featuring guest speakers from top technology companies to discuss real-world applications of technology in business, attracting 60+ attendees and earning a 95% satisfaction rate based on detailed post-event surveys. - Lead events and workshops to discuss technology and technological trends in business to boost awareness, confidence, and participation among women pursuing careers in tech.

- Developed interpersonal skills by organizing workshops on utilizing technology tools in business operations, focusing on IT solutions.

- Lead metrics-driven product management programs, training 50+ students in user research, market analysis, agile methodologies, and data driven decision-making, enhancing outcomes with 90%+ positive feedback.

- Achieved a 30% increase in club membership by executing strategic promotional campaigns across social media platforms, collaborating with peer organizations, and enhancing visibility through creative, targeted content and cross-club promotion.

- Support incoming first-year students by helping them transition to college, navigate academic challenges, and find their place in the Kelley community, fostering a sense of belonging and success.

- Lead weekly instructional sessions on advanced Microsoft Excel functions—including VLOOKUP, SUMIFS, and Pivot Tables—for a class of 75+ students, resulting in 50%+ of students earning an A grade with sufficient data analysis proficiency. - Manage scheduling, task delegation, and performance oversight for a team of 5 peer tutors, ensuring full coverage of all tutoring sessions while promoting a collaborative team culture and maintaining clear, consistent communication.

- Monitored and provided assistance to students to gain proficiency for data analysis using Access & Excel. - Selected based on outstanding academic performance in the course during Fall 2023 semester.

- Collaborated with peers on comprehensive market research and customer trend analysis, recommending strategic mobile app design enhancements and targeted loyalty program initiatives to boost user engagement and long-term retention.

- Conducted competitive intelligence to identify market gaps, generating 55 high-value leads, & influencing go-to-market. - Implemented A/B testing strategies for email campaigns, boosting engagement by 25% and optimizing content. - Refined targeted CRM strategies and streamlined sales enablement processes, increasing the number of qualified leads by 15%. - Synthesized AI/ML industry trends to develop strategic recommendations and guiding AI-driven marketing strategies.

- Developed skills in product listing, marketing, and customer engagement by utilizing platforms such as Etsy & Instagram to sell jewelry; lifetime sales of $5,000+.

- Analyzed & developed visualizations for student demographics and enrollment in college. - Learned about the different types of visualizations and how to choose the right one.

Finite Mathematics

Applied Calculus Introduction to Business Introduction to Business Computing (including Lab)

Visual Design Graphic Design Fashion Drawing