Tanya Franklin
VP Agronomy and Strategic Partnerships @ Upside Robotics
About
Experienced Ag Professional with a decade of experience in sales and agronomy. Determined to tackle new skills. Striving to learn something new each day.
Canada
Aylmer
Farming
Data Analysis, Crop Production, Relationship Building, Outbound Sales, Business-to-Business (B2B), Sustainable Agriculture, Interpersonal Skills, Nutrient Management, Oral Communication, Administrative Processes, Value Propositions, Request for Proposal (RFP), Solution Selling, Lead Qualification, Customer Retention, Organization Skills, Knowledge Acquisition, Be Your Own Boss, Soil Sampling, Soil Health Solutions
Experience

VP Agronomy and Strategic Partnerships
Ontario, Canada
Developing innovative nitrogen optimization algorithms that reduce application rates by up to 50% while maintaining yields, leveraging AI and robotics to transform on-farm nutrient management practices. Responsible for developing and leading strategic partnerships with farmers and agricultural enterprises, translating complex agronomic solutions into practical implementations that deliver measurable ROI and improve sustainability outcomes

Business Development Executive- Cannabis
• Provided agronomic consultation to cultivators, focused on soil health, plant nutrition and plant health; ensuring alignment with customer goals to achieve optimal product quality and higher yields while staying within customers budget limitations. • Analyzed customer data and independently built and implemented a successful sales strategy, enhancing sales and exceeding sales targets within the territory even throughout a downturn in the market. This included managing over 200 active accounts. • Developed marketing initiatives focused on enhancing sales through customer education and promoting proprietary knowledge which enhanced and strengthened customer relationships.

Account Executive
Worked with clients worldwide in an effort to collect and organize the world's agricultural data. Developed customized precision ag product and service offerings to fill voids and alleviate pain points for Ag Retailers, Agronomists, Consultants, Government Agencies, Not-For-Profit Entities, Environmental Organizations and Educational Institutions and their Extensions. Implemented Carbon Sequestration protocols for large enterprise clients and completed 3rd party audit's in the carbon market.

Sales Account Manager / Agronomist
Crop Nutritionist and Specialty Crop Advisor. Developed individualized custom programs and identified opportunities for my clients. Implemented fertility and IPM programs in an efficient manner to guarantee customer success. Cultivated strong customer relationships to maintain business succession and continued company success, with a retention rate of over 90%. Continually expand business by developing and implementing acquisition strategies as well as conducting research and market analysis.

Sales Account Manager / Agronomist
AgroSpray Limited
Tillsonburg, ON
Designed and developed efficient liquid fertilizer programs for farmers and their crops. Each program was customized to the farmer, the crop, the soil, etc. The complete plan took into account crop history on the land, tilling techniques, use of organics, irrigation, pest management and soil and crop nutrient needs. Focused on obtaining new customers and maintaining existing customers. Developed the companies social media platform and kept it up to date and entertaining to gather new leads and increase brand awareness. Increased sales in my territory by over 200% within my first year.

Financial Security Advisor
Desjardins Financial Security Independent Network
London, Ontario
Helped people relieve their financial stress through implementing solid personalized plans which provide financial security no matter what happens in our uncertain world. This involves farm and business succession planning, retirement planning, estate planning, life health disability and critical illness insurance, as well as a wide range of investment options.

Fresh Market Coordinator
CanAm Pepper Company
Aylmer, Ontario

Siegers Seed
Sales Rep
Ontario Area, Canada

Customer Service Representative
Demonstrated exceptional customer service in compliance with customer service standards as outlined by FCC to generate positive customer experiences Consistently completed tasks in an efficient and timely manner in line with company policy to generate successful customer relationships, high customer satisfaction, and to minimize costs related to follow up activities; as witnessed through Magnifique recognition. Demonstrated strong sales ability by helping my committed partner reach their sales goals, especially in the life/loan insurance area. Maintained a positive and professional appearance through alignment with the companies culture and values by using effective communication and conflict-resolution skills to create an open and 'safe' working environment

General Manager
Manary Farms
Performed many jobs in accordance with quality standards and deadlines; executed tasks such as: driving heavy machinery, physical labor, efficiently allocating resources etc. Managed, delegated and evaluated staff to ensure efficiency and productivity to maximize company profit Established a rewards program to acknowledge positive contributions, which motivated employees to strive for excellence
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