Tanvi Salian

Conducting strategic, deep-dive research to support app development initiatives, focusing on market trends, user behavior, and competitor analysis. Collaborate closely with cross-functional teams to deliver insights that shape product features and UX strategy. Synthesized complex datasets and qualitative findings into clear, actionable recommendations—accelerating decision-making for product roadmaps. Recognized for producing high-impact research briefs that directly informed key development priorities.

• Built and optimized ETL pipelines using SQL and Python to integrate and validate 1M+ daily records from diverse sources, improving data reliability for KPI dashboards used by senior leadership. • Streamlined anomaly detection and data QA processes with Python-based automation, decreasing manual workload by 40% and ensuring real-time data integrity across operational systems. • Architected and maintained enterprise-level Power BI dashboards to surface insights on revenue and retention trends, enabling 30% faster decision-making by Product and Marketing stakeholders. • Applied advanced data modeling concepts to enhance schema design and improve query efficiency across reporting layers, contributing to scalable analytics infrastructure. • Acted as analytics liaison in Agile teams, influencing sprint priorities and driving cross-functional alignment around performance metrics, delivery timelines, and data definitions.

Drove end-to-end social media marketing efforts by developing high-impact content strategies and performance dashboards for Instagram and Facebook campaigns. Created data-backed content calendars, optimized posts based on engagement trends, and boosted reach by 35% through targeted organic and paid content. Built automated reporting pipelines using SQL and Power BI, streamlining performance tracking across CTR, CPA, and ROAS. Collaborated cross-functionally to inform creative decisions and lead social A/B testing, directly improving audience engagement and conversion outcomes.

As a Faculty Assistant for Prof. Dr. Joon Park at ISchool, Syracuse University, I collaborate on designing lecture slides using Canva, creating tailored themes and templates for each course. I engage in an independent study on Information Security, contributing to the development of relevant course materials and innovative ideas for course enhancement. My role involves extensive research on Information and Cyber Security, simultaneously learning and applying key concepts, while brainstorming and implementing strategies to improve the overall quality and relevance of course content. I stay updated with the latest trends and advancements in the field to ensure our materials remain current and impactful.

• Developed a data-driven content strategy, leveraging engagement metrics to increase audience reach by 65%, growing to 15K+ followers, and improving brand visibility. • Negotiated 50+ brand collaborations, performing post-campaign performance analysis and increasing ROI by 35% through A/B testing and content optimization. • Used insights from Google Analytics and SEO tools to refine content strategies, improving video watch time and retention by 20% and boosting long-term engagement. • Delivered monthly performance reports to stakeholders, translating data findings into strategic recommendations that directly influenced content planning.

• Applied creativity and technical skills during an internship by revitalizing user experience through utilization of Python's tkinter library and data visualization tools, leading to a 25% increase in user engagement. • Conducted exploratory data analysis on user interaction patterns, analyzing over 500 user interactions and providing actionable insights to improve user experience. • Developed an Inventory Management Application, a pivotal project streamlined product inventory tracking and sales reporting processes, leading to a remarkable 35% enhancement in inventory accuracy. • Optimized SQL queries, significantly reducing data retrieval times, improving operational efficiency and the speed of internal reporting.

•Collaborated as a key team member in the prestigious Smart India Hackathon 2020, working in the Smart Automation category. Led the design and development of the user-friendly Graphical User Interface (GUI) for an innovative Airport Management System. •Demonstrated strong organizational and leadership skills by spearheading the creation of comprehensive project documentation. •Guided the team through complex technical challenges, fostering a collaborative and goal-oriented environment. •Effectively managed project resources and maintained clear communication channels, ensuring the project's success. •The project's recognition at the Smart India Hackathon 2020 reflects dedication and leadership in a high-pressure, competitive environment.