Tanu Tyagi 塔努

I’m a performance & affiliate marketing professional with hands-on experience managing campaigns from start to finish—from user acquisition and traffic sourcing to publisher relationships and performance optimization. I’ve worked extensively with CPI, CPA, CPR, and CPD models, always focusing on improving traffic quality, hitting KPIs, and driving real profitability. I enjoy digging into data to understand what’s working and what’s not, using insights to scale winning campaigns and optimize offers around payable events for consistent, measurable ROI. I’m comfortable with deep performance analysis, detailed reporting, and fraud prevention, and I regularly work with leading MMP tools to keep campaigns clean, efficient, and scalable. 🔹 Key Strengths & Experience End-to-end affiliate & publisher management, from onboarding to scaling Campaign optimization to maintain KPIs such as ROI, CR, retention, and LTV Hands-on experience with CPI, CPA, CPR, and CPD campaign models Advanced reporting & analysis using Excel Strong experience working with MMP tools & APIs, including AppsFlyer, Adjust, Branch, and Singular Daily performance monitoring, discrepancy handling, and optimization recommendations Close collaboration with internal teams and publishers to improve delivery and scale profitably Mail: tanutyagi7082@gmail.com Teams :https://teams.live.com/l/invite/FEAur8PHFOnaVZdZlE?v=g1