Tanu R.

Growth Lead @ Niyo Solutions Inc.

About

I build growth strategies that make products stick. For the last 9+ years, I’ve worked across travel, fintech, D2C, and fitness, launching new products, scaling referrals, and designing customer lifecycle journeys that drive retention and revenue. At the core, I care about how users experience a product, whether that’s smoother onboarding, smarter referral loops, or an extra reason to come back. Growth for me is about building trust and long-term value, not quick hacks. Outside of work, I love exploring new cultures through travel, getting lost in a good thriller, and chasing the perfect cup of coffee, often while planning my next adventure.

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Growth Strategy, Lifecycle Marketing, Customer Retention, GTM Strategy, Go-to-Market Strategy, User Lifecycle Management, Customer Lifecycle Management, Content Marketing, Data Analysis, Retention Strategies, Strategic Planning for Growth, Whatsapp, Brand Awareness, Branding, Campaign Design, Creative Briefs, Marketing Strategy, Offline Marketing, Lead Generation, Digital Marketing

Experience

Growth Lead

Niyo Solutions Inc.

2024-4 - Present · 2 yrs 6 mos

Bengaluru, Karnataka, India

Growth Manager

Curefit

2023-5 - 2024-4 · 1 yr

Bengaluru, Karnataka, India

Manager- Growth Marketing

Healthify

2019-3 - 2023-5 · 4 yrs 3 mos

Bengaluru, Karnataka, India

Analyzing and planning growth campaigns to support users' in-app experience, including activation, retention, and up-selling, with the ultimate goal of driving revenue growth. I am skilled in strategizing personalized user journeys across all touch-points in the user lifecycle and leveraging all CRM channels- push notifications, WhatsApp, Email, and SMS. Additionally, I have experience in planning and driving GTM strategies for new product launches and planning communications for major brand campaigns.

Lead- Engagement and Analytics (Digital Marketing)

C2C Organizational Development (C2C-OD)

2015-5 - 2019-3 · 3 yrs 11 mos

Bengaluru Area, India

Led all digital and email marketing efforts, content writing and website SEO optimization. Setup and strategised LinkedIn and Facebook engagement that helped growing following for the business. My KPIs also included creating lead generation via digital marketing and offline marketing.