tanner simmons

Handled press releases for events to news outlets concerning various clients including Icon Health and Fitness and Weider. -Raised over $12,000 towards medical expenses for local football player battling brain trauma, all through social media and event booths. -Worked with local businesses in Logan, UT to increase online presence, PR effort, SEO and sales growth. -Interned with Icon Health and Fitness and won group marketing campaign among 50 other students. -Interned with a start software engineering company called Analyswift, where I managed social media, press releases and scheduling. -Oversaw campaigns for special events including event coordinating.

Icon Health and Fitness is the world’s largest manufacturer of exercise equipment. Icon markets 16 consumer and commercial fitness brands, including NordicTrack, Gold's Gym, ProForm, and iFit. My job as the social media director includes working to implement marketing strategies and custom campaigns to help our brands accomplish their individual business and marketing goals domestically and internationally. I manage a team of community managers who are responsible for building and engaging their social communities, increasing brand awareness, creating content, driving web traffic, and shaping the brand image. Our team also works across departments to boost SEO, enhance email marketing, create and distribute PR hits, and provide customer service support. We collaborate with a network of influencers who share our values to represent our brands and tell our story. Our social platforms successfully cultivate brand loyalty, distribute brand content, and have driven over $5million in annual revenue.

* Represented AES in person and through media to commercial businesses. * Handled digital and traditional media marketing. * Reached over 10,000 customers for low-income programs. * Managed 14 sales representatives participating in energy efficiency programs. * Resolved customer complaints/concerns. * Made cold calls to customers for program signups and information.