Tanmay V.

Senior Product Marketing Manager @ Avalara

About

Experienced B2B marketing leader with a proven track record in the tech and IT services space, with a focus on driving growth for enterprise and SaaS businesses. I bring deep expertise across product marketing, industry marketing, and go-to-market strategy—helping SaaS and services companies position their offerings, generate demand, and scale in competitive markets. My strengths lie in translating complex technology into clear, compelling messaging, aligning cross-functional teams, and building marketing strategies that fuel pipeline and revenue. I’ve led initiatives across product launches, ABM, market research, and brand building—always with a focus on business impact. An alum of IIT Bombay with a Master of Management and a Computer Engineering degree from Pune University, I combine technical insight with strategic marketing leadership to connect solutions with real-world customer needs.

Country

India

City

Pune Division

Industry

Information Technology & Services

Skill

Integrated Campaign Planning, Content Development, Product Launch, Marketing Campaign Management, Customer Communication, Customer Marketing, Content Strategy, Industry marketing, Vertical Marketing, Field Marketing, Solutions Marketing, Business Marketing, B2B Marketing Strategy, Analyst Relations, Market Analysis, Growth Marketing, Product Marketing, Go-to-Market Strategy, B2B Marketing, Industry Analyst Relations

Experience

Senior Product Marketing Manager

Avalara

2024-12 - Present · 1 yr 10 mos

Pune, Maharashtra, India

Leading product marketing for content portfolio for Avalara's tax compliance products like Avalara Tax Research (ATR), Avalara Tax Content (ATC), and Exemption Certificate Management (ECM). I bridge content strategy and product marketing to simplify the complex world of tax compliance, launch products, drive go-to-market success, and enable sales with compelling narratives that resonate with our audience. Passionate about turning product capabilities into customer value.

Senior Marketing Manager

Icertis

2024-3 - 2024-11 · 9 mos

Pune, Maharashtra, India

Director - Marketing

Sutherland

2023-1 - 2024-2 · 1 yr 2 mos

Pune, Maharashtra, India

Head of Marketing - Industry Solutions

Zensar Technologies

2021-1 - 2022-12 · 2 yrs

Pune, Maharashtra, India

Marketing Manager

Zensar Technologies

2019-3 - 2021-4 · 2 yrs 2 mos

Pune Area, India

Key areas: Industry marketing Products & Solutions marketing Demand Generation Campaign & Content management

Deputy Manager - Marketing and Strategy

YASH Technologies

2018-1 - 2019-2 · 1 yr 2 mos

Pune Area, India

Key responsibilities: o Marketing Campaign Management o Competitive Analysis o GTM Strategy o Account Mining Research o Advertising Strategic Planning and Execution o Market Research o Digital Marketing Planning and Execution o Branding & MarCom Activities o Account Based Marketing

Asst. Manager - Marketing and Communications

YASH Technologies

2014-6 - 2017-12 · 3 yrs 7 mos

Hyderabad Area, India

• Marketing Management • Branding and Marketing communication • Content creation and management • Campaign Management • Market Research

Summer Intern

Titan Company Limited

2013-5 - 2013-6 · 2 mos

• Market Research & Development

Marketing Intern

Benchmark X 360 (Benchmark Six Sigma)

2012-12 - 2012-12 · 1 mo

• Market Research and Meeting setting

Technical Associate

Electracard Services (now acquired by Mastercard)

2010-7 - 2011-7 · 1 yr 1 mo

• Performed Requirement and Impact analysis of issues and coding and unit testing of various enhancements • Mentored new recruits and conducted training sessions for new members in the team • Designed and prepared High and Low Level Designs and other batch process document for the enhancements • Handled roles and responsibility as a primary owner of the customers assigned for a particular product