Tanja Dressel-Krüner

• Senior role focused on product management and design steering in premium and project-based business. • Ownership of fashion product groups (womenswear, menswear and accessories) – end-to-end from concept to final delivery. • Management of demanding key account projects (incl. Porsche, AUTOSTADT (VW)) with high requirements in quality, functionality and brand alignment. • Development of transferable design and product concepts in close collaboration with the managing directors (owner-managed business). • Introduction of AI-supported design and development processes to accelerate concept creation, variant evaluation and decision-making. • Training and enablement of the team in AI-based workflows. • Central interface between executive management and logistics, as well as external manufacturers and clients.

• Generative AI (ChatGPT, Midjourney) – Prompt engineering for trend research, concept development and variant creation; including legal fundamentals (copyright and data protection). • CLO3D – Virtual 3D product development (3D models, fit optimisation, simulation) to accelerate development processes and reduce physical sampling.

• Identification and development of new suppliers and products for hotel and healthcare applications within a highly standardised textile service environment. • Product set-up and maintenance of material master data in SAP to ensure transparent processes and reliable decision-making. • Product evaluation and qualification under extreme industrial performance requirements. • Planning, execution and documentation of extensive washing and durability tests (up to 20 industrial cycles). • Analysis of shrinkage values as well as colour and print fastness as the basis for product approvals and portfolio decisions. • Work within highly standardised processes with a strong focus on robust testing logic, quality assurance and reliable product decisions.

• Overall responsibility for trend, market and inspiration steering across the entire home textiles category. • Close collaboration on equal footing with the responsible buyers (bed linen as well as table, cushions, throws and bath) as a strategic basis for assortment and collection decisions. • Development of concrete collection and thematic concepts to enable structured assortment steering and market differentiation. • Creation of overarching trend themes for the entire Living division, including household goods, glass, porcelain and seasonal decoration. • Advisory role in price architecture, quality definition and design weighting within the assortments. • Sole responsibility for the on-time coordination and steering of all design and sampling developments. • Central interface to sourcing (order placement and delivery date monitoring) as well as to visual merchandising and central department store decoration, aligned with defined trend themes. • Regular pre-alignment with the buying management and semi-annual presentation of collection and trend concepts to executive management. • International store checks and trade fair visits for continuous market, competitor and trend analysis.

• Strategic product development and collection creation across interior and fashion categories. • Ongoing market, trend, colour and product research as the basis for assortment and thematic decisions. • Re-conceptualisation of thematic profiles for promotional and assortment presentations (incl. Penny, REWE and Kaufland). • Collection analysis and further development from concept to listing, including heine carpet collections (on behalf of Raj Overseas). • Training and knowledge transfer for buying and quality assurance teams (incl. Heine following buying department consolidation; Klingel Group). • International collaboration: briefing and guidance of local design teams during the concept phase and supervision of sampling. • Development of comprehensive concepts for trade fair appearances and European market entry (incl. Sutlej Textiles and Industries Ltd. in cooperation with GHERZI). • Project work for Deko Wörner (mail-order decoration and store outfitting): process documentation within ERP systems, RACI frameworks for buying, and development of catalogue double-page concepts including item lists, copy, sampling and photography workflows.

• Strategic overall responsibility for core home textile categories: carpets, textile home accessories, table linen and curtains. • End-to-end assortment, portfolio and lifecycle management (listing → expansion → reduction/delisting → write-offs/secondary utilisation). • Development and full implementation of two private-label brands: heine Home and ART OF FLOOR (positioning, assortment architecture, design and quality logic). • Collection steering across 2 main catalogues per year plus up to 15 seasonal add-on catalogues. • Full KPI responsibility (revenue, margin, price positioning, quality, returns): up to €25m p.a., approx. 10% annual growth. • Best-seller management and structured development of NOS assortments as the economic backbone of the categories. • International sourcing and supplier management (Europe, Asia, India, China); supplier consolidation from ~100 to ~50 within 2–3 years to reduce complexity and improve profitability. • Consistent make-or-buy decisions; close collaboration with marketing (catalogue & online presentation) and quality assurance (OEKO-TEX, supplier audits). • Regular presentation of assortment, KPI and collection strategies to senior management • Leadership and development of a team of 3 employees.