Tanja Stankovic

Manage marketing department and execute Asics global brand strategy and marketing plans at country level. Develop and coordinate all brand communication activities, multiple advertising campaigns and marketing initiatives for all Asics product categories, including Running, Indoor and Tenis. Handle all major projects including Asics Running events, trials, Polish version of asics.com, trade marketing activities ensuring Asics dominant position in the market and integrated marketing communication with the consumer. Responsibilities: • Forecast, control and manage the country marketing budget • Managed and coordinated critical deliverables of advertising materials, graphic designers printing houses, digital agencies, outsourced vendors • Initiate relevant local brand communication based on global initiatives (incl. copy writing) • Efficiently cooperate with all corporate departments and providing integration between marketing and other functions • Produce and present seasonal strategy plans and post campaign reviews • Established and maintained productive PR partnerships with running sites • Monitored, assessed and reported competitor’s products and marketing strategy

Develop and coordinate the execution of Portfolio, Brand & Trade Strategy. Responsibilities: • Analyzed the market, recommended the strategic solutions and initiated the brand equity building programs addressed to Consumers and Trade Customers. • Supported Planning & Development Department in designing Consumer and Trade Marketing programs. Makes sure all programs are in line with the Brand Strategy and guidelines. • Recommended innovations, strived for consistency and quality of execution. • Efficiently implemented yearly and long term Marketing plans including budget control. • Developed product/packaging development of the portfolio and coordinate implementation in the market.

Developed and implemented POSM materials in Traditional Trade, Key Account & HoReCa channel. Coordinated the work of all agencies and outsourced vendors on multiple projects. Implemented Merchandising standards and planograms according to channel needs and improved the communication elevating client satisfaction and cooperation.

During my work at Nike I managed to develop and successfully lead Nike Retail and Visual Merchandising strategy at country level ensuring Nike dominant position in the market; secure strong and integrated marketing communication; increase level of marketing execution; develop strategies for each retail channel and execute them.