Tanisha Chatterjee

B2B, LSP end-to-end Project Management with external vendors following Agile and Scrum methods Conduct UATs and Smoke Tests with all relevant stakeholders Worked on global CEGID software, experience in stock management with LSP vendors(Posta Plus-Kuwait) , Salesforce Service Cloud and Middleware (Infinite Edinet) integrations Experienced CRM Salesforce Administrator Providing new deployments and run and support for native applications like DTE and CCB2B E-Ordering, TALOS, I-Voucher and Hello-tracks, REEV and Fielo Hands-on with JIRA test cases

Experience in SAP, Salesforce Marketing Cloud, Amazon Cloud services Implementing new projects Act as an ally with agencies and achieve the goal

Look into the partnership programs of the company with relevant car rental pioneers. build strong networking with our partners

Crafting strategies to boost the online presence of this brand

Digital marketing starts with the concept of running ads in the Google Adwords Interface and SMM (Social Media Marketing) in Facebook Ads Manager 1. Choosing the proper keywords and determining their match type is important 2. Setting the demography of the target location, wherein the ads shall be triggered, if appropriate keywords are typed in 13. Noting the DA (Domain Authority) and PA (Page Authority) of the website and doing organic SEO to improve the ranking 3. Choosing the right age group 4. Expertise In Pay Per Click (PPC) campaigns 5. Worked in Bing Interface 6. Regular bid adjustment of the chosen keywords in Adwords 7. improve the quality score of the low rating keywords by improving the landing page experience by incorporating relevant meta tags and meta descriptions of the particular page 8. Familiar with the Word Press, Shopify, Magento interface 9. Building creative and offer driven ad campaigns to satisfy the user intention 10. Meeting with Google Adwords Team, concerning queries 11. Through with Google & Facebook Advertising policies (hence less chance of ads getting disapproved) 12. Proving the SEO team with the relevant keywords to be merged together for a better indexing in Google Search Engine Result Page

Here the basic interface of Google Adwords is learnt In my internship period I have covered areas 1. Setting up Search or Display campaigns in Google Adwords 2. You tube Marketing is another area 3. setting the match type of the keyword and doing manual bid adjustment as and when the bid of the keyword changes 4. Reviewing the search terms and using Google Keyword Planner 5. Improving the low quality score keywords by modifying the ad copies 6. Doing back linking and blog posting for the website for a better SEO 7. Optimizing the content of the website for a high Organic SEO rank 8. Implementing the Google Analytics code in the website for a better understanding of the origin of the traffic acquisition of the particular website 9. Implementing the Facebook pixel in the back end of the website 10. calculating the ROAS and ROI and modifying the plans accordingly

-SEO skills like keywords merging -Extensive research work was undertaken that was required to write core IT related problems and their means of troubleshooting as well -At the same time I had to maintain and inculcate my creative knowledge to implement the same in the technical writing to make it more SEO friendly - Have learnt to merge keywords that are an important part of SEO and clearly improves the visibility of the article by bringing it amongst the most frequently search results -Impressions of the articles I wrote have been significantly high in frequency