Tiff Tang

In my exciting growing journey in Google, I let my curiosities, can-do spirits and creative spices lead myself to explore the B2B online marketing, partnership and business development in export industries, app marketing, mobile solutions, agancies management and partner building. -Co-Marketing: with partners, organizations and agencies which are top players in export, mobile, e-commerce and express industries. -Database Marketing/Performance Marketing Campaigns: Strategize in-depth database campaign with approach mix, build up data conversion & nurturing flow, manage tele-marketing and create EDM combo campaigns to get max result out of single batch of data. Create agile marketing campaigns to maximize performance, set up A/B tests and analyze data/performance; -B2B Social media management/ Content marketing/ Social selling campaigns: Establish and manage Sina Weibo (weibo.com/googleview); Tencent Weibo (t.qq.com/Google_View), Google Content Site(www.googleview.com) and splash pages for various kinds of online campaigns for lead gen and awareness building. Linkedin business development: design social selling campaigns to generate high potential leads. -Webinar/ Offline Event planning: Play meeting magics with limited resource and budgets to generate prospects, increase conversions and close deals.

Currently work on marketing communication side covering both online and offline campaigns, strategies and plans Online marketing communications: Social Media Marketing( Blogs, Micro-blogs, SNS, Wiki-sites, Forums, EDMs, ePR etc.) and Online Marketing Cooperation (PPC, SEO, SEM and online sponsorship and cooperation) Offline marketing communications: Product Public Relations coverage and events, Marketing Cooperations campaigns and strategies.

Work in multi-cultural environment; support for global team of Adidas Performance- Woman; mainly support and work on the product positioning, development and design, pricing, product shooting and promotion with team manager. The team works for the whole AP garments and a part of global products.

Support different brand Coca-cola( Sprite and Minute-Maid), Unilever( Axe),Diageo( Johnnie Walker), K-gold, LG; work on marketing arrangement, competitor understanding and inspirational collection; also follow some whole projects as an AE.

Support the PR project team for brand Lee, The North Face, Mary Kay, Vans, Shanghai World Financial Center, Shanghai Center, Taiwan EXPO Pavilion and Australian Pavilion; send news to media; communicate with media, vendors and client; make brand reports, clipping and translation; work as the key member for Lee 120 anniversary Make History Event.