Tan Kah Sun

- Manage day-to-day operations for Sony Official Store across Shopee and Lazada. - Plan and execute sales forecasts based on campaign performance, historical data, and platform trends to optimize stock allocation and readiness. - Coordinate with internal teams (marketing, warehouse, finance) and platform account managers to ensure smooth execution. - Develop and implement pricing, promotion, and sales strategies while adhering to brand’s global pricing guidelines. - Analyze sales performance, campaign effectiveness, and customer behavior to identify growth opportunities. - Lead planning and execution of monthly mega campaigns, brand days, and flash sales events. - Improve store visibility and conversion through enhanced content, store layout, and platform tools.

- Managed several E-Commerce Platforms for Huawei such as TikTok Shop, Shopee, Lazada - Oversee daily store operations, including layout design, event planning, marketing promotions, and merchandising, ensuring effective use of platform resources to meet sales targets. - Responsible for livestream & short video planning - Handling livestream promotion to create engagement - Coordinate internal teams for online store promotions and manage event registrations to drive store traffic and enhance sales conversion rates. - Analyze and control marketing and transaction data, optimize inventory and product lines, and refine operational procedures to boost efficiency. - Develop and implement sales promotion strategies, including planning, budgeting, and execution. - Maintain and enhance customer interactions and community engagement to foster strong relationships and drive customer satisfaction.

- Negotiated trade margins and rebates with brands to build profitable and sustainable P&L. -Developed and maintained close relationship with Shopee's Sellers (i.e. Tier 1 Brands). -Constructed high level strategic business plans and constantly identified new sources of business growth. -Worked closely with internal teams (e.g.marketing, merchandising) to optimise visibility and credibility of brands. - Secured exclusive brand partnerships for big campaigns (e.g. 9.9/11.11). -Analyzed sellers' progress, activities, sales performances and category initiatives to drive transaction numbers and revenue. -Identified market gaps and managed pricing strategy, product assortment, stock availability of brands. - Negotiated deals with sellers and curate Stock Keeping Units (SKUs) for various campaigns, promotions, online marketing, and media as required.

- Responsible for day-to-day operations in merchant acquisition, onboarding process and support. - Pitched to merchant regarding GrabPay. - Managing and solving merchant issues and inquiries. - Sent Direct Marketing email to potential merchant. - Performed thorough market research to understand and effectively communicate product value proposition. - Performed cross departmental communication to achieve better outcome.

- Contacted students who are interested on volunteering. - Explained the benefits of volunteering abroad. - Assisted peers on handling difficult situations. - Pitched to volunteers regarding the volunteering expectations

- Cooperated with a team of 8+ sales specialists resulting in exceeded sales target of RM1500 on a daily basis. - Explained the qualities of our company products to possible clients. - Recognized for top performance and quick adaption to fast-paced environment.

- Promoted batteries to consumers; As a result, 0.97% of sales increased from November to December. - Implemented marketing strategy for top selling products. - Served and advise customers for suitable batteries for their car.