Tammy Wunsch

Founder and operator of Froziq, a modern frozen treat boutique offering made-to-order gelato, sorbet, froyo, and specialty beverages using innovative on-demand freezing technology. Built the business from concept to launch, created a distinctive boutique-style customer experience, and established scalable operations to support growth and profitability. Key Achievements - Launched a unique frozen treat brand focused on freshness, speed, and personalization. - Designed a cohesive brand identity, menu system, and customer journey. - Built efficient workflows and food-safety systems that ensure quality and consistency. - Strengthened customer engagement through experiential service and social media presence. - Positioned Froziq for future expansion with scalable systems and branding. Role Overview Lead all aspects of Froziq’s business operations, brand strategy, marketing, and customer experience. Responsible for daily performance, long-term growth, and maintaining a high-quality, technology-driven frozen treat concept. Responsibilities - Operations Leadership: Oversee staffing, training, scheduling, financials, food-safety compliance, and workflow optimization. - Brand Development: Created Froziq’s identity, visual style, product names, and customer journey. - Store Operations: Manage quality control, inventory, vendor relations, equipment, and SOPs. - Customer Experience: Designed an engaging, personalized service model focused on speed and freshness. - Marketing & Growth: Direct social media, digital content, promotions, and community engagement. - Product Innovation: Develop and refine FroFusions, FroTea, FroCafé, and seasonal offerings. - Entrepreneurial Execution: Led the entire launch process—from planning and permitting to build-out and opening.

As a seasoned SEO Content Marketing Strategist, Freelance Writer, and Author with over two decades of experience, I specialize in creating compelling content strategies that drive engagement, visibility, and business growth. My work blends creativity with strategic insight across industries including travel, wine, animal welfare, and education. Key Highlights: * Developed and executed SEO-driven content strategies, including keyword research and content briefs, to improve search rankings and audience engagement. * Wrote and edited high-performing content for blogs, websites, and marketing campaigns, with a focus on travel, wine, and lifestyle niches. * Collaborated with clients to craft customized content that aligns with brand voice and goals. * Authored six novels and a ten-part eBook/audiobook expat guide series; managed full-cycle promotion through press releases and digital marketing. * Edited and quality-checked AI-narrated audiobooks, correcting pronunciation, pacing, and narration errors to produce publication-ready audio for distribution. * Founded and grew niche blogs like ISpeakForPaws.com (20K subscribers) and ExpatWriter.com, cultivating communities around animal advocacy and global travel.

I am the Founder and Owner of Froziq, a next-generation frozen treat boutique in Myrtle Beach, SC that blends technology, creativity, and elevated customer experience. Froziq was built around a simple idea: frozen treats should be fresh, fun, and personalized. Using innovative on-demand freezing technology, we create gelato, sorbet, froyo, and signature FroFusions in seconds—delivering consistent quality and a boutique-style experience that stands apart from traditional dessert shops. As the driving force behind Froziq, I oversee all aspects of the business, including operations, team leadership, brand development, financial management, product innovation, vendor relations, compliance, and marketing. I intentionally designed Froziq’s identity—from visual branding to menu development to workflow and service style—to create a cohesive and memorable customer journey. My entrepreneurial work is supported by a diverse professional background in retail management, SEO content strategy, digital marketing, and authorship. I’ve managed complex retail operations, optimized systems, trained teams, improved profitability, and led smooth business transitions. As a content strategist and published mystery author, I bring strong storytelling, brand voice development, and audience engagement skills to my ventures. My foundation in education strengthens my communication, instructional design, and leadership capabilities. I thrive at the intersection of business strategy, creative vision, and customer experience. Whether building Froziq or supporting other projects, I’m passionate about crafting brands people connect with, developing efficient and scalable systems, and creating experiences that leave a lasting impression.

- Designing and implementing dynamic, sequential assignments to engage and challenge students, adapting to diverse learning needs. - Crafting specialized, differentiated assignments for targeted intervention and enrichment, promoting an inclusive educational experience.

- Developed and executed data-driven marketing campaigns to increase enrollment in social science weekend institutes, utilizing advanced data mining techniques. - Pioneered research programs that effectively combined analytical insights with creative marketing strategies to enhance the appeal of social science education.

- Successfully implemented a strategic plan boosting membership by 20% and cutting costs by 10%, while effectively managing and training staff in client relations. - Spearheaded marketing campaigns and actively participated in community events, amplifying brand visibility and engagement.

- Crafted dynamic training programs and communication plans, significantly boosting sales revenues and market penetration for licensees. - Led staff training in new procedures and licensee relations, and innovatively designed a billing system that successfully recouped $80K in unbilled expenses.