Tammy Levine

Lead the enterprise brand strategy, implementation, and governance to support brand and business outcomes.

Overseeing enterprise branding, naming, sponsorships, influencer and integrated brand campaigns.

Head of Brand, Advertising & Experiential Marketing - leading the work to build equity for the US Consumer Bank brand promise through a single, amplifying voice across touch points to drive growth, engagement, and loyalty. Our promise comes to life through our advertising, events, and experiences with our customers, employees, and consumers - supported with governance and measurement to build and sustain it.

Head of Customer Marketing for US Consumer Banking at Citi including lending, spend, and digital engagement as well as loyalty and product engagement marketing for Cards, Retail Bank, and Mortgage lines of business.

Digital Engagement Marketing & Communications Strategy, US Consumer Bank. In this role, I have been asked to expand my scope to all of US Consumer (Cards and Retail) after success in driving digital growth for U.S. Cards. I have been a key catalyst for the digital shift of client base and organization resulting in industry-leading growth and #1 in Mobile adoption. I am accountable for data and insights-based digital growth strategy, driving marketing plans, feature roadmaps, creative strategy and communications, and setting externally reported targets. Our strong digital marketing performance is fueled by personalized content, real-time delivery, and a digital in-house creative agency.

Director of Loyalty & Digital Engagement Marketing and Communications. In this role I led Engagement Marketing for U.S. Cards including the Loyalty/Retention program driving usage of product and franchise benefits. I partnered with tech giants including Apple, Google, and Samsung to launch and drive education and usage of digital wallets. And, I built up the digital engagement team, set targets and drove the engagement strategy to shift the portfolio to digital self-service, leading to industry-topping usage rates. Finally, I overhauled the creative strategy for all servicing communications (250MM quarterly) in terms of voice, format, content, and CX driving higher NPS and call deflection.

Head of Cross-sell Affiliate Marketing, Citi Cards. I was tapped to lead this organization because I had both Cards and Retail Bank experience and proven success in building strong teams, needed in this role as the team had just experienced a restructuring. I was able to deliver strong growth for this segment of multi relationship customers, who have stronger returns than single product customers while transforming the team to be high performing, satisfied through attrition, new hires and a strategic vision/purpose.

Head of Acquisitions/First Year, Cobrand Cards, Citi Cards. Tapped to drive acquisitions for the rebranded AT&T cobrand card because of prior success in Alternate Channel Acquisitions. Successfully integrating the new credit card into the point of sale process across AT&T stores as well as through online channels. to grow the portfolio and spend.

Head of Alternate Channel Acquisitions, Citi Cards. Built this organization for US Cards to drive new acquisitions and grew it from 30M accounts to 1MM profitable accounts or 30% total acquisitions by 2007.

Assistant Vice President/Director of Marketing, M&T Bank – NYC Division

Associate Director of Marketing, The East New York Savings Bank