tammy poudrier

director of marketing

About

Director of Marketing at Woody's Franchise Systems

Country

united states

City

jacksonville

Industry

marketing and advertising

Skill

marketing management, direct marketing, product marketing, services marketing, media buying, social media, public speaking, b2b, online marketing, brand development, corporate branding, trade shows, market planning, event planning, media relations, brand awareness, mobile marketing, web design, start ups, market research, corporate communications, competitive analysis, digital marketing, advertising, b2b marketing, integrated marketing, promotions, advertising sales, media planning, event marketing, online advertising, viral marketing, budget management, new business development, social networking, event management, campaign management, social media marketing, market analysis, email marketing, budgets, product development, public relations, marketing communications, guerrilla marketing, product launches, marketing strategy, creative development, marketing research, sponsorship

Experience

student

university of north florida

2002-1 - 2004-1 · 2 yrs 1 mo

Earned a double major in Marketing and Management

sales and marketing manager

universal paper products

2004-6 - 2005-7 · 1 yr 2 mos

Developed target market for a start - up paper converting plant. Strategic sales plan and implementation. Implemented Marketing Plan and measured marketing results. Client Relationship management. Creation of product designs for retail.

director of marketing

woody's corporate

2005-7 - Present · 21 yrs 3 mos

I wear many hats! These include Market Analysis, Marketing Plans, Event Planning, PR Coordination, Menu Design, Marketing Training, Marketing Manuals, Marketing Boot Camp for Franchisees, Customer Service Training, New Products, Branding, ROI Measurement, Campaign Management including creative/strategy of marketing materials for the franchise system. I plan, present, and execute our Annual Marketing Calendar. A major focus of my work is getting our franchise system involved in the local community through LSM and charity events. In previous years, we have successfully raised over $14,000 at a single location event and hope to continue to add to the strength of our local markets.