Tammy Janes

Architected end‑to‑end value creation for a multi‑category processed‑meat portfolio (specialty/core deli, bacon, sausages), integrating pricing, innovation, and operational levers to accelerate profitable growth and strengthen long‑term competitiveness.

Recruited by CEO into a newly created strategic role to accelerate growth and delivery for an early-stage AI venture specializing in CPG/Retail.

Reporting to the CTO’s leadership team responsible to drive new ways of working at Unilever. Designed and entrenched the four pillars of agile which included: What: OKRs (Objectives and Key Results), When: QBRs (Quarterly Business Reviews), Who: Autonomous Teams and How: Leadership behaviors.

Leading program development, capability, and execution of the Agile strategy for Unilever Canada. Embedded agile principles across the organization in a pragmatic fashion, so real change is cemented in the ways of working for the Canadian business.

Reporting directly to the Canada GM, drove change in the organization via Revenue Management to unlock opportunities for profitable growth.

Supported sales team in optimizing promotional spend, improving mix, and pricing analytics.

Front line sales for Unilever Canada's PC portfolio with a retailer new to the Canadian market. Successfully managed a complex promotional calendar to match type of promotion to Retailer & Unilever objective (e.g. x for $x = basket-building, hot price for trial, etc.)

Optimized price and promotional strategies with marketing & sales teams to drive top and bottom-line growth, while reducing investment.

Partnered Customer Development Director on trade optimization and promotional planning. Led strategic analyses to re-negotiate annual agreements with retailers and mitigate financial impact.

Through studies and training, instilled pricing rigor to sales and marketing teams to drive strategy changes increasing Underlying Price Growth and Profit. Managed Nielsen relationship, including multi-million dollar budget and data strategy.

Actively prospected new clients and led all aspects of engagements (study design, analytics, presentations, customer service) to enable clients to take action on the challenge at hand. Main industries served - Consumer Packaged Goods, Retail, Utilities and Financial Services.

Reporting to the founder of this boutique firm, led studies and advised clients on actionable pricing strategies based on the consumers' willingness to pay. Developed pricing models using empirical price elasticity data, allowing for real-time scenario planning of various pricing and promotional strategies, allowing clients to optimized revenue and profit. Main industries served - Consumer Packaged Goods, Pharma / Healthcare, and Non-Profit.

Developed analytics-based strategies to aid with Strategic Pricing, Market Segmentation and CRM. Main industries served - Consumer Packaged Goods, Pharma / Healthcare & Financial Services.