Tammy Fumusa, MS Dietitian
North America Director of Sales @ Vitablend
About
Food and Nutrition play massive roles in the life of an individual. Hence, delivering leading-edge products in this sector with constant focus on the latest nutritional trends, as well as the health and well-being of the customer is the call of the day in the present age of highly competitive market. This is where my role comes into play. I am an accomplished Sales and Business Development leader in the nutritional sector with >15 years’ experience in leveraging a unique blend of business insight, sales and marketing acumen, along with nutritional expertise to execute business strategies and value proposition that exceed organizational goals. As a Registered Dietitian, I am known for leveraging my expertise in diet and nutrition for providing guidance and counseling in diverse settings including healthcare, community service, and media relations. I am a Solutions Driver and Standards-focused Leader with proven success in championing new business opportunities by understanding market demand backed with competitor analysis and delivering market defining solutions by leveraging broad suit of multi-functional expertise. As a Customer-centric Executive, I have history of proven success in translating complex customer requirements and delivering profitable industry-leading solutions to achieve customer satisfaction, expand customer base, and overcome tough market competition. I am experienced in handling domestic and international accounts targeted at enhancing sales and marketing processes. Specialties: Sales and Marketing, Business Development, Product Portfolio Management and Innovation, Leadership, Key Account Management, Quality Assurance, Finance & Budgeting, Customer Relationship Management, Training
United States
Middleton Town
Health, Wellness & Fitness
Customer Engagement, Corporate Communications, Project Implementation, Healthcare, Marketing Strategy, Nutritional Counseling, Clinical Nutrition, Medical Nutrition Therapy, Biotechnology Industry, Salesforce.com, Sales Process, Product Marketing, Customer Retention, Customer Experience, Training, Biotechnology, CRM, Leadership, Management, Strategy
Experience

Technical Sales Manager, High Potency Sweeteners at Archer Daniels Midland
Madison, Wisconsin Area
Managed product portfolio of High Potency Sweetener (HPS). Within this role • Orchestrate the identification of new opportunities for business expansion through synergy opportunities and cold calling. • Collaborate with the R&D team on various projects focused on the development of taste profiles incorporating HPS. • Mentor the sales managers on the use of HPS in various applications. • Build lucrative relationships with the customers based on their needs and requirements of sugar reduction. • Provide valuable guidance as the Registered Dietitian experience to the customers looking for sugar reduction with detailed understanding of consumer trends in nutrition.

Nutrition Manager
UW Health Rehab Hospital
Madison, Wisconsin Area
Brought in to execute in the planning of menu, food purchasing, as well as delegation of duties for special functions such as medical staff meetings, board meetings, and other hospital functions. Within this role • Ensured food quality and quantity with strategic planning of master menus along with proper management of therapeutic diets and food cost control. • Led 15 direct reports with proper coordination and budget management. • Maintained compliance with quality assurance standards and regulations within the department.

Territory Manager
WI, IL, MN
Recruited to strategically manage 155+ key portfolios with effective relationship-building and communication skills generating revenue of $2M. Within this role • Conducted in-depth analysis and research on the market conditions, product innovations and competitor activity to identify strategic growth opportunities to achieve sales goals. • Accomplished sales across a large territory including Wisconsin, Illinois and Minnesota, and produced critical sales reports to set sales goals and devise future growth initiatives. • Successfully identified key applications utilized in the field in conjunction with the CRM Software. • Boosted sales growth by 115% with novel marketing campaigns resulting in companywide growth. • Promoted within 10 months from Inside Sales Representative to Territory manager.

Associate Account Manager
Life Technologies
• Identify and qualify leads through cold calling. • Initiate sales process to promote product and services. • Maintain and increase current customer database through company management software. • Conduct marketing campaigns in the academia arena to increase product knowledge and increase sales. • Resolve customer issues with technical support. • Work as a team member to increase sales in territory.

Clinical Dietitian
Clinical Dietitian Assessed and determined patients needs through screening of medical chart and completing detailed care plans. Configured nutritional support formulations patients unable to obtain nutrition by mouth. Performed public relations: marketing activities as Media Spokesperson for nutrition topics in the hospital and community.

Clinical Dietitian Supervisor
The Monroe Clinic
Managed the hiring, purchasing and essential needs of the Clinical Nutrition department. Trained new employees. Provided data to management for strategy decisions. Function as a clinical and outpatient dietitian seeing patients.
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