TAMIRES BONASSER

- Lead the brand activation team in Rio de Janeiro, aligning regional strategies with LATAM directives. - Recruit, train, and manage the performance of brand ambassadors. - Develop and execute guerrilla marketing actions focused on brand presence and audience engagement. - Support planning, logistics, and execution of regional and international events such as UFC, WSL, ESL, and STU. - Coordinate brand activations at corporate and institutional events, enhancing brand visibility and B2B relationships. - Conduct market analysis, competitor benchmarking, and consumer behavior studies. - Prepare reports, presentations, and data-driven action plans. - Lead innovative projects aligned with the company’s social responsibility goals, including the Sustainability Plan, Favela Project, and University Program. - Collaborate on the development of an internal app for tracking ambassador KPIs.

- Supported regional brand presence through direct audience engagement. - Prospected partnerships and activation opportunities. - Executed tactical actions, collected data, and contributed to regional strategy development.

- Designed and implemented the “Por Onde Flor” project, combining sustainability, social action, and cultural engagement. - Built partnerships with institutions, hospitals, and nursing homes. - Managed logistics and team coordination for project execution. - Planned and led field activities, bringing art and natural flowers to underserved communities.

- Coordinated all logistical aspects of the event, including transportation, setup, and dismantling of event structures. - Supervised the event team, ensuring clear understanding of roles and deadlines. - Negotiated and contracted suppliers for accommodation and transportation services. - Managed the event budget, controlling expenses to ensure alignment with the established financial plan.

- Conducted social support and interviews with participants and families. - Prepared social reports and assessments. - Collaborated with a multidisciplinary team to organize and monitor project activities. - Provided guidance and resources to families, adapting intervention plans to ensure positive outcomes.

- Participated in research on child rights violations during the 2014 FIFA World Cup. - Collected data from child protection councils and produced social reports. - Worked with multidisciplinary teams to analyze and present findings.

- Conducted research and updated action plans for the national social service division. - Provided support to social workers and military personnel across Brazil. - Organized institutional visits, reports, and civic action strategies. - Participated in the “Cajuzinho” project, offering social support and mapping local resources for partnership development.

- Conducted studies and research to update action plans. - Provided support to social workers (FAB) across the country and to military personnel in Rio de Janeiro. - Organized institutional visits, prepared reports, and developed strategies for the support network. - Assisted in planning and mapping civic actions. - Provided care and support to military personnel in Air Force hospitals.

Especialização em Atendimento a Crianças e Adoslescentes que sofreram Violência Doméstica