Tami Kailola

Soka University: Ensured consistency with Soka University’s graphic design standards and branding system while managing and coordinating the preparation and production of online publications for undergrad and graduate programs. Developed creative vision incorporating current trade techniques and procedures. Accountable for integrating and selecting graphic design content, self-produced photographic elements, making recommendations for improving content and messaging, as well as coordination and execution of final layout ahead of plan. Raynor Group: Successfully supervised and executed graphic design and corporate content consistent with brand identity, marketing assets for electronic production (email/social media campaigns), ads, and print production such as brochures, cut sheets, banners, web graphics, advertising, promotions, presentations and amenities. Eurotech: Demonstrated ability to work hand-in-hand with cross-functional teams to guide the art component of content, both working within the framework of established concepts and suggesting new avenues for proposed brand-consistent stories. Developed plans to improve graphic design and layout using current and best trade practices to help meet specific business objectives and goals. Instituted and proactively managed processes to ensure deadlines were met according to established calendared deadlines. First5 LA: Established creative direction, key images and messages leveraged in marketing materials resulting in 19-27% increased visibility within specific regions leading to a platform of sustainability.

Photographer and business owner specializing in capturing memories for families, milestones, corporate events and special occasions. • Streamlined administrative processes, capitalizing on technological advancements for operational excellence. • Successfully led event photoshoots capturing brand essence, leading to increase brand-visibility and client satisfaction. • Implemented training programs for new photographers, enhancing team skills and boosting overall studio efficiency by 45%. • Analyzed booking trends to refine marketing strategies, leading to a pronounced 25% rise in client bookings.

Key Achievements: • Increased market presence through thoughtful brand-aligned marketing initiatives in both print and digital platforms for company’s verticals (Healthcare, Day2, Architect & Designer) • Optimized company’s business collateral with contemporary, clean aesthetic enhancing the brand and customer experience • Executed proficiency in time management with aggressive deadlines of concurrent projects for 250-employee company resulting in on-time delivery of projects. Enhanced departmental efficiency through increased collaboration, either face-to-face or through the use of “smart-enabled” integrated technology DESIGN • Delivered clear & consistent brand experience through high quality creative concepts for brand and marketing programs across multiple verticals • Promoted brand and extended reach across California • Worked closely with design, sales, and marketing teams to drive the highest possible impact and results ensuring brand support and alignment throughout the enterprise • Designed custom templates, presentations and supporting marketing material for digital and print • Managed, designed and produced top quality proposals and presentations for digital and print • Facilitated collaboration with team involved in a Sales opportunity and develop graphic communications in pursuit of business MARKETING • Planned and implemented corporate marketing campaigns including print, email and social media • Developed and implemented successful cross-channel lead generation campaigns that helped meet business objectives and goals • Executed successful campaigns across multiple channels EVENT PLANNING • Planned and managed brand events to include on-brand graphics, invitations, digital announcements, quality food, displays, environmental graphics and supporting collateral • Photographed events for marketing and social media PROJECT MANAGEMENT • Managed signage (interior and exterior) solutions including design, fabrication & installation

Both managed and executed the creative process from conceptualization through completion. Worked closely with clients to create vision, conceive designs to consistently meet deadlines and project requirements. Effectively motivated the design team and collaborated with the development team to meet all project requirements. Managed operational, strategic, financial, quote/bid and creative aspects of project. Key Achievements: Established lasting partnerships with key clients through effective collaboration on projects resulting in repeat business Enhanced user experience through graphical user interface to achieve task-oriented actions Provided web & mobile experience under extremely tight deadlines for large corporate contracts inluding Ericsson, CashCall Mortgage, Apria Healthcare Group and Polycom

• Develop and manage customer and employee communication initiatives including concept development, planning, strategy and execution of internal and external communications collateral • Respond to RFPs with sophisticated, high quality proposals • Plan and execute events for clients and vendors • Custom designed invitations, environmental graphics, signage and business collateral • Develop and maintain vendor partner business relations • Photograph installations and photo edit for use in marketing collateral • Maintain a key, high-visibility role in company's ongoing branding effort, including a website redesign